Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.
Blog Post by Kristopher Crockett
Kristopher Crockett2 min read
Dispelling Popular User Experience Myths
When defined, the term User Experience (or UX for short) means meeting the needs of the ...
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Kristopher Crockett2 min read
Email Marketing Strategies That Can Work for Small Businesses
One of the more effective marketing strategies that you can use, whether you are a big or ...
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Kristopher Crockett2 min read
Mobile App Design Trends to Watch Out For
Every year, predictions come out for everything, from clothing to gadget designs to home ...
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Kristopher Crockett2 min read
Understanding Internet Marketing and What It Can Do for Your Company
Even when you are already having someone else handle your internet marketing campaigns ...
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Kristopher Crockett2 min read
Pay-per-Click Trends to Look Out for in the Coming Year
Pay-per-click, or PPC, is a tool that many use to increase traffic to their sites, and in ...
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Kristopher Crockett2 min read
Why Innovation is the Key to a Successful Social Media Marketing Campaign
Social media marketing to some people is merely the act of creating a presence on various ...
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Kristopher Crockett2 min read
User Experience Should Drive Your Website's Design Ideas
As a consumer, when you visit a website, what do you usually expect? What makes you ...
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Kristopher Crockett2 min read
Why an Online Campaign Strategy is Necessary
Putting together an online campaign strategy is more than just something you do to help ...
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Kristopher Crockett2 min read
Is Search Engine Optimization (SEO) Really Dead?
Year after year, you will hear stories circulating on the web about how SEO is finally ...
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Kristopher Crockett2 min read
Defining Good Mobile App Design
Before you start creating a mobile app for your company, you need to understand what to ...
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Kristopher Crockett2 min read
Creating Synergy Between Content Marketing and PR
Having amazing content on your site is something that you should always strive for. ...
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Kristopher Crockett2 min read
How to Make Your Pay-Per-Click Marketing Efforts Pay Off
Pay-per-click is not something you deal with lightly, primarily because it costs you ...
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Kristopher Crockett2 min read
Tools to Make Email Marketing Easier
Those who are new to email marketing will often think that in order to send out emails to ...
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Kristopher Crockett3 min read
3 Social Media Marketing Errors Businesses Make
Social media marketing is a must for all websites, so it is not surprising to see ...
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Kristopher Crockett2 min read
How to Put Together an Effective Campaign Strategy for Your Business
When you hear these two words put together – campaign and strategy – the general ...
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Kristopher Crockett2 min read
Why Information Architecture is Essential to Good User Experience
If you have heard of the term “information architecture”, you might have wondered what it ...
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Kristopher Crockett2 min read
The DO’s and DON’Ts of Mobile App Design
So you’ve finally decided to have a mobile app created for your business. You are on the ...
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Kristopher Crockett2 min read
Understanding the Importance and Challenges of Online Public Relations
One often utilized yet somewhat misunderstood avenue for internet marketing is online PR. ...
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Kristopher Crockett3 min read
Mistakes You Should Avoid When You Do Pay-Per-Click Marketing
Whether you like to admit it or not, pay-per-click marketing is still a very strong ...
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Kristopher Crockett2 min read
How to Make Email Marketing Work for You
People say that email marketing is no longer effective as a tool to get people to come to ...
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