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Kristopher CrockettNovember 20152 min read

How to Put Together an Effective Campaign Strategy for Your Business

When you hear these two words put together – campaign and strategy – the general perception is somewhat political in nature. In reality, a campaign strategy can be used on anything that has an end goal, whether it be for an election or otherwise. If you are thinking of putting together a campaign strategy for your business, you need to think about your end goal first, and then put together a plan for how to get to that goal.

If you really think about it, a campaign strategy for anything in your business, be it for increased traffic to your site, getting your brand recognized by the public, or simply increasing sales, can be tackled the same way political campaigns are handled. This is because, just like political campaigns, business campaigns are heading towards a specific goal, with the former aiming for a win, and the latter aiming for whatever goals a specific campaign is for.

How do you put together a campaign strategy that will work for your business? For starters, you need to identify your goal. Once you have identified what your goal is, you need to determine how to get to that goal while taking into consideration the environment your business is in. Remember, it is a very competitive world, be it in politics or business, so you need to think about a strategy that takes your competition into consideration.

Apart from the end goal and the competition, here are a couple more things that you need to think about when putting together a campaign strategy for your company:

Your Resources – campaigning and advertising in order to achieve specific goals for your company and what you are promoting costs money. In fact, in business, everything you do will cost money. That is one of the things you need to plan first, how much you will be spending on a specific campaign. When you talk about resources however, this does not only mean monetary resources, but also manpower, ideas, and other things you will need to get things on the right track. These also need to be deliberated on.

The Path to Your End Goal – once you know how much you need to spend, in terms of money as well as in manpower and other resources, you can then plan the path you will take to get to your campaign’s goal. This is where your strategies come in. Planning what to do to get to what you want is very important since this is where you determine what course of action is best for your needs. If you are trying to promote a new product, you need to plan how to get this noticed by the public, how you can show that you are better than the competition, and how you can sway your target market to switch to your brand. If you are trying to get people to come to your site, you need to use certain avenues like ads, social media, and add in incentives or interesting information that will sway your public to click on the link that takes them to your website.

In order for you to create a campaign strategy that is successful, you will also need to have some insight on your target market. Understanding your market will help you to plan your strategies the right way, tailor-fitting the details to such a market for the best possible impact and positive outcomes.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.