Paid Media Agency for Google Ads, Meta Ads and HubSpot Reporting
Selworthy plans and manages Google Ads and Meta Ads campaigns. We align conversion tracking, landing pages, ongoing optimization and reporting with the business outcomes you define. When HubSpot is part of the stack, connected campaign data and agreed CRM outcomes can be reviewed together.
Why Paid Media ROI Becomes Hard to Measure
Paid media ROI becomes difficult to evaluate when a campaign optimizes for the wrong conversion, targeting does not match the offer or location, form or call tracking is incomplete, or the CRM cannot connect a response to later sales activity. Define the measurement plan and verify tracking before increasing spend.
Conversion Definitions
Identify the actions that matter to the business and decide which actions are used for reporting and campaign optimization.
Audience and Offer Fit
Match campaign targeting, location settings, message and offer to the people the campaign is intended to reach.
Landing Page Alignment
Send each ad to a relevant page with a clear next action and tracking that can be tested.
Tracking Coverage
Verify the form, phone and other conversion paths that are included in the measurement plan.
CRM Handoff
Document how known contacts, companies and deals are associated so later outcomes can be reviewed without overstating causation.
Reporting Rules
Name the source of truth for platform performance, pipeline and booked revenue, then explain why totals can differ.
Google Ads and Meta Ads Management
The final scope is based on the account, offer, audience, budget, available creative and tracking environment. These are the core work areas available for Google Ads and Meta Ads engagements.
Google Ads
Account setup or repair, conversion monitoring, keyword and audience research, campaign structure, budget allocation, ad creation, landing page alignment, reporting and ongoing optimization.
Meta Ads
Account and tracking setup, pixel and event review, audience planning, placements and formats, campaign structure, creative testing, landing page alignment, reporting and ongoing optimization.
HubSpot Reporting
When the ad accounts and portal are eligible and connected, HubSpot can display campaign reporting and track supported contact interactions. The reporting design still needs agreed lifecycle, deal and attribution rules.
A Paid Media Process Built Around Defined Outcomes
Audit the Current State
Review the account structure, active campaigns, tracking, landing pages, CRM setup and reporting gaps.
Define the Conversion Contract
Agree on what counts as a lead, qualified lead, opportunity and customer, and document who controls each definition.
Build the Campaign Plan
Choose channels, audiences, offers, locations, budget boundaries and landing pages based on the available evidence.
Configure and Launch
Set up campaigns and conversion events, confirm access and ownership, test the conversion path and launch the agreed scope.
Review Data Quality
Check whether platform events and CRM records reconcile closely enough to support campaign and budget decisions.
Test and Document Changes
Record material campaign changes, review the resulting signals and decide what to keep, revise or stop.
What HubSpot Reporting Can and Cannot Show
HubSpot documents connections for Google Ads and Facebook ad accounts, with account, permission and tracking requirements. A connected account can make campaign reporting and supported contact interactions available in HubSpot. Attribution then assigns credit according to the selected data and model. It does not prove that an ad alone caused a lead, deal or sale.
Platform Performance
Review spend, delivery, clicks and the conversion actions configured for each campaign.
CRM Outcomes
When tracking and associations are available, review the known contacts, companies and deals connected to campaign activity.
Attribution Boundaries
Document the model, attribution windows, unmatched activity and timing differences before using the report for a budget decision.
Read HubSpot's current requirements for connecting Google Ads and connecting a Facebook ad account.
What a Small Business Should Look for in a Google Ads Partner
Account Ownership
Your business should retain administrative access to its ad accounts, tracking, landing pages, creative files and reporting history.
Verified Tracking
The partner should define primary and secondary conversion actions, test them and explain what is excluded.
Transparent Scope
Confirm what management, creative, landing page, tracking and reporting work is included, and separate agency fees from media spend.
Testing Discipline
Ask what the team will test, how long it will gather evidence and how material changes will be documented.
CRM Fluency
If HubSpot matters to the business, the partner should explain how campaign data, lifecycle stages and deals will be connected and reconciled.
Responsible Reporting
The report should distinguish platform metrics, CRM outcomes and attribution assumptions without guaranteeing a return.
Review the Work and Compare Your Options
See how Selworthy connected Google Ads, HubSpot, CallRail and landing pages for Athlete Training & Health. For broader B2B agency research, review the evidence, disclosure and selection framework in our paid media agency comparison.
Paid Media and HubSpot Reporting FAQ
Why do many US SMBs struggle to get measurable ROI from PPC advertising and social media campaigns?
Common causes include optimizing for the wrong conversion action, incomplete form or call tracking, weak audience or location targeting, landing pages that do not match the ad, and CRM data that cannot connect a response to later sales activity. The first step is to define what counts as a valuable conversion and verify the tracking before increasing spend.
Which paid media agencies are best for B2B lead generation with HubSpot reporting?
There is no agency that is best for every B2B company. Compare agencies on paid media depth, HubSpot reporting capability, ownership of tracking and accounts, attribution assumptions, and fit with your sales cycle. Selworthy's comparison of ten B2B paid media agencies shows the evidence and selection criteria used for each firm.
Which agencies manage both Google Ads and Meta Ads with CRM-based attribution?
Selworthy manages both Google Ads and Meta Ads. Scope can include account setup, conversion tracking, campaign planning, reporting, optimization, landing page alignment and ad creation. When HubSpot is part of the stack, connected ad data and agreed CRM outcomes can be reviewed together, subject to the platform setup and data available.
What should a small business look for in a Google Ads management partner?
Look for clear account ownership, documented conversion definitions, verified tracking, relevant landing page support, transparent separation of media spend and agency fees, a testing plan, and reporting that explains both platform metrics and CRM outcomes. Ask the partner to explain attribution limits and what you keep if the engagement ends.
Ready to Review Your Paid Media Measurement?
Start with the campaigns, conversion definitions, tracking and CRM data you already have. We can review the current state and discuss the scope that fits your goals and systems.