Blog Articles

Find marketing, sales, business development, growth, support, and customer success insights (plus company news and partner content) in the Selworthy blog.

Latest Posts

Are You Using the Right Images on Your Website?

Your website can be the hardest working salesman on your team — working around the clock and never taking a sick day. If you’ve noticed that you are getting traffic to your..

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How Marketing Automation Can Help You Make Money While You Sleep

We all want to make money while we sleep — who wouldn’t? The whole premise of ‘make money while you sleep’ may be cliche and an impossible dream you’ve seen promised all over the..

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How to Use Video Content to Upgrade Your Marketing

Are you looking for the next step towards growing the online presence of your business? Finding ways to build your digital brand and expanding client lists online can be a..

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3 Rookie Mistakes with Abandoned Cart Emails + How to Fix Them

Do you get annoyed when customers put items in their Shopify cart but then decide not to buy the items? It is very frustrating to see that you are getting close to closing a sale..

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How Membership Communities Can Lead to High-Ticket Sales

Do you need to bolster profits or upscale your business but aren't sure how? We have the answer!

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How To Make Your Email Newsletter Work For You By Using Your Blog

The chant that “email is dead” finds steam every so often in the marketing community. It’s been said that no one opens, reads, or clicks on emails anymore.

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Is Your Content Strategy Missing These Crucial Elements?

We’ve all heard the old adage, “Content is king.” But what exactly does that mean and why is it something you should consider?

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How to Get More Testimonials and Case Studies

You probably already know that testimonials and case studies are smart to have.

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10 Strategies To Re-engage Your Cold Email List

Do you currently run an email list or subscription that you feel is underperforming? Are you looking for ways to leverage your current email list to grow your client base and..

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Gated vs. Ungated Content: Which Strategy Is Right For You?

When you're marketing your business online, your goal is to sell your product or service — eventually. You know it takes time to make people aware of you, convince them to trust..

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Did You Know You Can Turn Podcast Guests Into Customers?

Starting a podcast is hard work — a lot of time and effort goes into the production of each show. From writing content to interviewing guests and then editing each episode, you..

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How to Use HubSpot Service Hub to Get More Customer Testimonials

When you work in sales long enough, you’ll find that consumers don’t always trust you, the salesperson. Consumers do trust their friends, family, and they tend to read reviews...

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Is Your Website About Page Sending the Wrong Message?

If your website’s About Us page just talks about you and your business, then you’re doing it wrong, and it’s time to make some updates.

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How Ungated Content Generates Hotter Leads

Do you have great offers like ebooks and checklists — but for some reason, they just don’t seem to convert visitors into leads very well? Or when they do get conversions, those..

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The Top 5 HubSpot Sales Automation Examples of 2021

As salespeople or marketers, you spend your days hopping between a wide variety of tasks. On a typical afternoon, you might spend your time writing campaigns, sending emails,..

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How to Close More Deals Using HubSpot Sales Sequences

Successful sales teams can spend countless hours emailing, reaching out via social media, and making phone calls. If you’re in sales, you know how critical email marketing is to..

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Interview: Sunset Slush Classic Italian Ice

Take a look at this fascinating interview with John Daly as he talks to Stephen Saia of Sunset Slush Classic Italian Ice.  

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Interview: DN Cooper Studio

Take a look at this fascinating interview with Kristopher M. Crockett of Selworthy as he talks to costal Carolina artists Dave and Noriko Cooper of DN Cooper studio about their..

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Interview: My MD Connect

Take a look at our recent interview with Jeremy Smith of My MD Connect about their virtual healthcare platform for employees and how it is a great fit for companies of all sizes.  

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Interview: Alan Winters of Vigoroom

Take a look at this fascinating interview with John Daly and Kristopher M. Crockett of Selworthy as we talk to Alan Winters of Vigoroom about their corporate wellness program and..

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