Blog Articles

Find marketing, sales, business development, growth, support, and customer success insights (plus company news and partner content) in the Selworthy blog.

Latest Posts

How To Leverage HubSpot To Create Smart Ad Campaigns

Nothing in business ever stays the same. This is especially true when it comes to advertising and ad campaigns. Statista did an analysis in 2020 on media advertising, and found..

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How to Get More Product Reviews for your online store

There are a lot of ways to get more product reviews for your online store. First, you need to understand why people don't write them. Then, you can take steps to ensure that..

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9 Reasons Your Clients Don't Want HubSpot and How To Overcome Them

As a Hubspot agency owner and a marketing service provider, we understand the importance of having a strong marketing strategy. That's why we work with companies and clients who..

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How to Create A Winning Sales Funnel in HubSpot

Historically, there’s been a rift between sales and marketing, which leads to mistrust and miscommunication between the two teams. This rift can mean the difference between making..

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Create a Powerful Knowledge Base Using HubSpot Service Hub

Customer interactions with your brand continue long after a purchase. The moment a prospect finds your website and long after you sell a product or service, it’s crucial that you..

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5 Reasons Why You Should Be Using Retargeting Ads

Did you know that 97% of people who visit your site for the first time leave without buying anything?

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How To Boost Your Sales With HubSpot and Shopify

If you’re a Shopify eCommerce shop, you know how critical it is to get inside the mind of your customers. Every time a customer interacts with your company, they provide a lot of..

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Shopify vs Magento – Which One Is Best For You?

Choosing the right platform for your online business isn’t easy. There are so many factors to evaluate. You have to consider the design and look of the customer-facing store to..

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Shopify vs BigCommerce: How To Choose the Right One for You

Two major players in the world of hosted eCommerce software are BigCommerce and Shopify. Both offer simple to use shopping platforms for online businesses and provide..

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Four Essential Marketing Analytics You Need To Follow

One of the greatest challenges facing marketing teams today is measuring the effectiveness of marketing campaigns. Whether it’s your email sequencing, calls to action, lead..

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10 Tips to Increase Sales in Your Shopify Store

When you first started your Shopify store, you likely spent hours researching the best ways to get your name out there and sell products right away. If you’re reading this, things..

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Shopify vs WooCommerce: Why Should You Upgrade?

When your eCommerce store is ready for a facelift and more functionality, it can be challenging to decide on the right platform. You probably know what you’re looking for but..

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Are You Using the Right Images on Your Website?

Your website can be the hardest working salesman on your team — working around the clock and never taking a sick day. If you’ve noticed that you are getting traffic to your..

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How Marketing Automation Can Help You Make Money While You Sleep

We all want to make money while we sleep — who wouldn’t? The whole premise of ‘make money while you sleep’ may be cliche and an impossible dream you’ve seen promised all over the..

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How to Use Video Content to Upgrade Your Marketing

Are you looking for the next step towards growing the online presence of your business? Finding ways to build your digital brand and expanding client lists online can be a..

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3 Rookie Mistakes with Abandoned Cart Emails + How to Fix Them

Do you get annoyed when customers put items in their Shopify cart but then decide not to buy the items? It is very frustrating to see that you are getting close to closing a sale..

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How Membership Communities Can Lead to High-Ticket Sales

Do you need to bolster profits or upscale your business but aren't sure how? We have the answer!

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How To Make Your Email Newsletter Work For You By Using Your Blog

The chant that “email is dead” finds steam every so often in the marketing community. It’s been said that no one opens, reads, or clicks on emails anymore.

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Is Your Content Strategy Missing These Crucial Elements?

We’ve all heard the old adage, “Content is king.” But what exactly does that mean and why is it something you should consider?

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How to Get More Testimonials and Case Studies

You probably already know that testimonials and case studies are smart to have.

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