Find marketing, sales, business development, growth, support, and customer success insights (plus company news and partner content) in the Selworthy blog.
Historically, there’s been a rift between sales and marketing, which leads to mistrust and miscommunication between the two teams. This rift can mean the difference between making..
Customer interactions with your brand continue long after a purchase. The moment a prospect finds your website and long after you sell a product or service, it’s crucial that you..
Did you know that 97% of people who visit your site for the first time leave without buying anything?
If you’re a Shopify eCommerce shop, you know how critical it is to get inside the mind of your customers. Every time a customer interacts with your company, they provide a lot of..
Choosing the right platform for your online business isn’t easy. There are so many factors to evaluate. You have to consider the design and look of the customer-facing store to..
Two major players in the world of hosted eCommerce software are BigCommerce and Shopify. Both offer simple to use shopping platforms for online businesses and provide..
One of the greatest challenges facing marketing teams today is measuring the effectiveness of marketing campaigns. Whether it’s your email sequencing, calls to action, lead..
When you first started your Shopify store, you likely spent hours researching the best ways to get your name out there and sell products right away. If you’re reading this, things..
When your eCommerce store is ready for a facelift and more functionality, it can be challenging to decide on the right platform. You probably know what you’re looking for but..
Your website can be the hardest working salesman on your team — working around the clock and never taking a sick day. If you’ve noticed that you are getting traffic to your..
We all want to make money while we sleep — who wouldn’t? The whole premise of ‘make money while you sleep’ may be cliche and an impossible dream you’ve seen promised all over the..
Are you looking for the next step towards growing the online presence of your business? Finding ways to build your digital brand and expanding client lists online can be a..
Do you get annoyed when customers put items in their Shopify cart but then decide not to buy the items? It is very frustrating to see that you are getting close to closing a sale..
Do you need to bolster profits or upscale your business but aren't sure how? We have the answer!
The chant that “email is dead” finds steam every so often in the marketing community. It’s been said that no one opens, reads, or clicks on emails anymore.
We’ve all heard the old adage, “Content is king.” But what exactly does that mean and why is it something you should consider?
You probably already know that testimonials and case studies are smart to have.
Do you currently run an email list or subscription that you feel is underperforming? Are you looking for ways to leverage your current email list to grow your client base and..
When you're marketing your business online, your goal is to sell your product or service — eventually. You know it takes time to make people aware of you, convince them to trust..
Starting a podcast is hard work — a lot of time and effort goes into the production of each show. From writing content to interviewing guests and then editing each episode, you..