Creating Synergy Between Content Marketing and PR

Having amazing content on your site is something that you should always strive for. Creating amazing content that can be syndicated and shared all over ...

How to Make Your Pay-Per-Click Marketing Efforts Pay Off

Pay-per-click is not something you deal with lightly, primarily because it costs you money with every click. If your PPC efforts do not convert, you are ...

Tools to Make Email Marketing Easier

Those who are new to email marketing will often think that in order to send out emails to every single person on their mailing list, they have to send ...

3 Social Media Marketing Errors Businesses Make

Social media marketing is a must for all websites, so it is not surprising to see numerous companies going on Facebook, Twitter and on other similar sites ...

How to Put Together an Effective Campaign Strategy for Your Business

When you hear these two words put together – campaign and strategy – the general perception is somewhat political in nature. In reality, a campaign ...

Why Information Architecture is Essential to Good User Experience

If you have heard of the term “information architecture”, you might have wondered what it is for and what it meant. In a nutshell, this term generally ...

The DO’s and DON’Ts of Mobile App Design

So you’ve finally decided to have a mobile app created for your business. You are on the right track since it has been seen that an increasing number of ...

Understanding the Importance and Challenges of Online Public Relations

One often utilized yet somewhat misunderstood avenue for internet marketing is online PR. It is misunderstood because people often think that it is ...

Mistakes You Should Avoid When You Do Pay-Per-Click Marketing

Whether you like to admit it or not, pay-per-click marketing is still a very strong marketing tool for many websites. The revenues that these websites ...

How to Make Email Marketing Work for You

People say that email marketing is no longer effective as a tool to get people to come to your site, and that more-often-than-not, emails that are written ...

Social Media Marketing 101 - Why SMM is a Must for Your Site

One of the elements of a well-planned SEO strategy is social media marketing, and this particular part of such a strategy is enacted for many good ...

SEO - How Soon Should Your Site Get Optimized?

These days, website owners know that a site that is not optimized for search is a site that is difficult to find. This is because search engine optimized ...

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