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Frustrated gym owner looks at her computer screen, seeking solutions with Mindbody Online, CRMConnect, and HubSpot for gyms
Kristopher CrockettMay 20236 min read

Growing Your Gym Business: The Perfect Combo of Mindbody Online, CRMConnect, and HubSpot

As a gym owner or manager, you're constantly seeking effective strategies to attract and retain customers in a competitive fitness industry. To achieve sustainable growth, you need reliable tools and streamlined processes tailored to your gym's unique needs. In this article, we'll explore how the powerful combination of Mindbody Online, CRMConnect, and HubSpot can revolutionize your gym business, enhance your marketing efforts, and drive revenue. Let's dive in!

The Challenge: Ineffective Marketing Strategies and Manual Data Entry

Many gym businesses struggle with marketing messages that fail to resonate with their target audience, resulting in poor lead generation and customer engagement. The burden of manual data entry processes also hinders your ability to focus on essential tasks, such as nurturing leads and providing exceptional service to your customers.

The Solution: A Transformative Trio for Marketing and Growth

Enter Mindbody Online, CRMConnect, and HubSpot—the perfect combo that will transform the way you market and grow your gym business. By leveraging the power of inbound marketing, marketing automation, and seamless data integration, these platforms enable you to create personalized, data-driven campaigns that generate leads, increase customer retention, and ultimately boost your revenue.

The Challenge: Limited Customer Data and Inefficient Workflows

Without a centralized system for capturing and managing customer data, it becomes challenging to gain meaningful insights into your target market and tailor your marketing activities accordingly. Juggling various tools and systems manually not only slows down your workflows but also increases the risk of important details slipping through the cracks.

The Solution: Streamlined Customer Relationship Management

With Mindbody Online, CRMConnect, and HubSpot working together, you gain access to a comprehensive customer relationship management (CRM) solution specifically designed for gyms. Seamlessly integrating your customer data from Mindbody Online into HubSpot ensures a unified view of your contacts, leads, and their interactions with your business. This integration is enhanced by the features provided by CRMConnect, which further enriches your customer data and simplifies your workflows.

CRMConnect offers a range of benefits for your gym business, including:

  • Two-way client profile synchronization: Mindbody client information is automatically synced with HubSpot, allowing you to push HubSpot contacts to connected Mindbody sites or locations effortlessly.

  • Synced client behavior: Every action your Mindbody clients take, such as bookings, visits (including missed classes and appointments), and purchases, is reflected in HubSpot.

  • Synced client services: HubSpot stores information about your Mindbody clients' active memberships, expiration dates, remaining sessions, contracts, and more. This allows you to automate renewal notifications, up-sells, follow-ups, and targeted newsletters.

  • Synced client purchases: All purchases made by your clients are recorded in HubSpot, including the date, the last intro offer, services, and products purchased. The Mindbody Sales Pipeline also itemizes the purchase history.

  • Email sharing for family members: CRMConnect groups family members sharing an email address as a company in HubSpot, enabling you to automate communication with parents regarding their child's account.

  • Cross-regional client management: When a client visits any of your locations, CRMConnect updates the corresponding contact in HubSpot, providing you with a 360-degree view of your clients across all your locations and sites.

  • Smart logic for duplicate profiles: CRMConnect employs intelligent logic to identify duplicated clients and update the correct contact in HubSpot. This ensures that the complete history is maintained even when merging clients in Mindbody.

  • More than 120 custom properties: CRMConnect syncs essential data about your Mindbody clients into HubSpot using over 120 custom properties. Each property has been carefully selected to provide crucial insights for your wellness business.

By leveraging the power of CRMConnect, you can maximize the potential of your customer data, gain deeper insights, and personalize your marketing efforts even further.

The Challenge: Lack of Personalization and Ineffective Content

Generic marketing content and one-size-fits-all campaigns often fail to resonate with your audience. This lack of personalization can lead to missed opportunities, low engagement rates, and ultimately, a stagnant gym business.

The Solution: Personalized Marketing Campaigns and Automated Workflows

HubSpot's robust set of tools, combined with the industry expertise of Mindbody Online and the additional features offered by CRMConnect, empowers you to create highly personalized marketing campaigns tailored to your buyer personas. Utilize buyer behavior data and implement automated workflows that nurture leads at every stage of the buyer's journey. By delivering relevant and timely content, you engage prospects and customers, fostering a stronger connection and driving conversions.

The Challenge: Inefficient SEO Strategy and Missed Opportunities

A poor SEO strategy can prevent your gym business from reaching its full potential. If your website doesn't rank well in search engine results, you're missing out on valuable leads and potential customers.

The Solution: Optimized Website Content and SEO Tools

Enter HubSpot—the all-in-one marketing platform that not only provides powerful marketing automation but also equips you with robust SEO tools. With HubSpot, you can optimize your gym's website content, track keyword rankings, and identify SEO opportunities. By focusing on search engine optimization, you can ensure that your gym business appears at the right time, in front of the right audience, resulting in increased organic traffic and higher conversion rates.

The Challenge: Fragmented Systems and Tedious Manual Work

Juggling multiple apps and tools can be overwhelming, leading to disjointed processes and a subpar customer experience. Spending excessive time on manual work takes away from valuable interactions with clients and hampers your ability to focus on strategic business growth.

The Solution: Consolidated Tools and Seamless Integration

With Mindbody Online, CRMConnect, and HubSpot seamlessly working together, you can consolidate your tools and systems into one platform, streamlining your operations and providing a reliable experience for both your team and customers. Say goodbye to tedious manual work and hello to efficient workflows that free up your time to focus on what matters most—delivering exceptional service and driving your gym business forward.

The Challenge: Missed Opportunities for Lead Generation and Sales

Without a robust lead generation and sales strategy, your gym business may struggle to attract new clients and increase revenue. Failing to track and nurture leads effectively can result in missed opportunities and stunted growth.

The Solution: Supercharging Lead Generation and Sales Efforts

By leveraging the combined power of Mindbody Online, CRMConnect, and HubSpot, you can supercharge your lead generation and sales efforts. Capture leads through optimized landing pages, track their interactions, and nurture them with personalized marketing automation workflows. With a data-driven approach, you can identify high-potential leads, engage them at the right time with the right message, and convert them into loyal customers.


In today's competitive fitness industry, growing your gym business requires an active approach to marketing, streamlined processes, and the right tools to succeed. Mindbody Online, CRMConnect, and HubSpot offer the perfect combination to revolutionize your gym business, empowering you with inbound marketing, automation, and seamless integration.

By leveraging these platforms, including the powerful features of CRMConnect, you can create personalized marketing campaigns, nurture leads throughout the buyer's journey, optimize your website for search engines, streamline your workflows, and drive revenue growth.

To unlock the full potential of this powerful combo, take the next step and get CRMConnect for your gym business. Experience the seamless synchronization of customer data, enhanced workflows, and expanded insights that CRMConnect provides.

Additionally, if you need assistance with HubSpot onboarding or maximizing the potential of these tools, Selworthy is here to help. As experts in HubSpot, we can guide you through the implementation process and tailor the platform to your gym's specific needs. Contact us today to schedule a consultation and let us support you in achieving your gym's growth and success.

Don't let ineffective marketing strategies, manual data entry, fragmented systems, or missed opportunities hold your gym business back. Embrace the power of Mindbody Online, CRMConnect, and HubSpot, and take action now to unlock your gym's full potential. Start your journey toward success today!


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.