Different companies aim for different things when it comes to their website’s design. Some go for aesthetics over functionality, and others go the other way, with functionality..
If you are doing online work and content marketing, you should be aware that having a site structured to meet the needs and demands of users is crucial. You need to ensure that..
If you have heard of the term “information architecture”, you might have wondered what it is for and what it meant. In a nutshell, this term generally means the structural design..
The sales funnel is the process through which marketers and sales professionals lead potential customers with the goal of convincing them to convert or to make a purchase. Within..
For the longest time, search engine optimization (SEO) professionals have extoled the value of speedy websites. After all, site speed is one of the factors that affect how..
One sure-fire way to make your brand more unpopular is to develop a website with an awful user interface and design. From bad navigation and inappropriate fonts to slow-loading..
Imagine that you’re into the production of agricultural products that are organic and locally produced. You decide to have a website, but after months of being online, you notice..
With the sheer number of brands, products, and services competing for consumer attention online nowadays, marketers and entrepreneurs can’t afford to undervalue the importance of..
Creating a blog is one of the best ways to communicate your brand’s identity online and to make it stand out from the competition. With more and more people beginning to rely on..
Search engines rely on a complicated set of ranking factors and algorithms that isn’t always clearly visible to the users. And while we can’t always predict how these factors can..
Building a website can be a challenging endeavor, especially if you’re making it from the ground up. There are a ton of things to consider – everything from the site’s layout to..
Last February, Google announced their plans to reward sites that gear themselves towards the growing mobile audience. A new addition to their search-ranking algorithms included..