user-experience

Different companies aim for different things when it comes to their website’s design. Some go for aesthetics over functionality, and others go the other ...

If you are doing online work and content marketing, you should be aware that having a site structured to meet the needs and demands of users is crucial. ...

When defined, the term User Experience (or UX for short) means meeting the needs of the customer or user by way of features that are simple, easy to use, ...

As a consumer, when you visit a website, what do you usually expect? What makes you continue using a website and what drives you away from these as well? ...

If you have heard of the term “information architecture”, you might have wondered what it is for and what it meant. In a nutshell, this term generally ...

The sales funnel is the process through which marketers and sales professionals lead potential customers with the goal of convincing them to convert or to ...

For the longest time, search engine optimization (SEO) professionals have extoled the value of speedy websites. After all, site speed is one of the ...

One sure-fire way to make your brand more unpopular is to develop a website with an awful user interface and design. From bad navigation and inappropriate ...

Go back to a time circa early 2000s, and you’d realize how insanely different the landscape of doing business was back then when it comes to digital and ...

Imagine that you’re into the production of agricultural products that are organic and locally produced. You decide to have a website, but after months of ...

With the sheer number of brands, products, and services competing for consumer attention online nowadays, marketers and entrepreneurs can’t afford to ...

Creating a blog is one of the best ways to communicate your brand’s identity online and to make it stand out from the competition. With more and more ...