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Kristopher CrockettJune 20152 min read

Helpful Tips for Successfully Managing a Company Blog

Creating a blog is one of the best ways to communicate your brand’s identity online and to make it stand out from the competition. With more and more people beginning to rely on the internet to learn more about the products they buy and the businesses they patronize, making your blog as effective as possible should be high on your list of priorities as a business owner.

Your website might be compelling and well-written, but having an equally well-crafted blog is a great way to regularly create new content to keep a steady stream of readers visiting your site. However, not everyone understands the potential benefits that a successful blog canbring. If you have been thinking of creating a blog for your business, but you don’t know where to start or you are at a loss regarding how you can make it take off, please read this short guide.

Think of your readers – Don’t believe those self-proclaimed “SEO experts” who promote outdated advice about stuffing your content with important keywords. If your articles look spammy, you can even run the risk of search engines penalizing your blog for your seemingly deceitful techniques. Always think about the people who will be reading your articles. The higher the quality of your content, the better the response of your readers will be and the better search engines will treat it.

Blog as often as possible – You might be tempted to stop blogging for long stretches of time because you think that nobody is reading your blog and you’re not getting any traction. However, growth can take time, and it takes a lot of patience to grow your readership base. You need to be consistent in publishing blog articles because this is necessary if you want more people to read and share your content. At a minimum, you should be writing one high-quality article every week.

Write relevant articles – How do you think your readers will feel if you have a business blog but you always post about the inane lives of celebrities? One rule you should keep in mind is to focus your article subjects on your area of practice and on what your audiences want to see from you.

Be helpful – You want your blog articles to be able to answer real questions and help with real-life problems. Know what your readers value, what matters they want to discuss, and how you can help them answer their queries or solve their concerns. Keep the comments section open and use your social networking sites to get in touch with your audience.

Pay attention to trends – Keep an eye on what’s trending on Twitter, Facebook, Google, and other social networking sites. Knowing about current events and trending topics can help you get ideas on what to include in your content calendar.

Make good use of media – Elements like photos, videos, and infographics can add more value to your blog posts. Make sure to include them in your posts to make your articles more inviting and compelling to your readers.

While engaging your audience through your blog is not always a straightforward thing, following best practice tips like those enumerated above can help you grow your readership and solidify your reputation among your target market. Just be patient and make good use of the tools available at your disposal.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.