Skip to content
Kristopher CrockettFebruary 20162 min read

3 Questions to Ask When Putting Together a Campaign Strategy

Putting together an SEO campaign strategy for your company’s website is important since it lets you weigh out pros and cons before putting things into action. Not having a plan that has been analyzed and scrutinized properly may have you spending more time and money on something that is not as effective as you expect it to be. In order for you to be able to truly see whether or not a campaign strategy you want to put into action will benefit your business, you need to ask yourself a number of questions first.

These questions will help you determine whether or not you should go through with your plan, or if you should tweak such a campaign in order to make it more effective.

  1. Are you setting goals that are realistic and attainable? – some companies tend to set goals too high for them to realistically achieve in whatever timeframe that they set for this. Such high objectives tend to diminish whatever accomplishments are attained, even when these are already considered profitable and ideal for the plan set in motion. For example, if you have numerous products to sell, and are trying to get everything to rank well for the keywords that are set for each, then you are setting goals that are too high. If you choose which products to focus on a bi-annual or even quarterly basis, you will find that such goals are easier to achieve and can actually do more good.
  2. Are your budget and your timeframe in line with your primary goals? – if you do not give your campaigns enough time to lift off, and you do not allocate enough of your budget on such strategies, then don’t expect optimal results from these. As with anything that succeeds in this world, budget and time are two things that need to be considered before anything is launched. Not having the right amount for each to be given to your campaign strategies will result not only in a lackluster effort, but also in wasted money as well as time.
  3. Are you keeping track of results and tweaking with it? – Just like every good book needs various revisions before it can be called a possible bestseller, your website needs to be checked for data that can be used in tweaking your campaign with. You should not only depend on the ranks of your pages using the keywords that you are targeting, but also use data regarding traffic behavior, bounce rates, conversion rates, and the like to determine which parts of your current campaign needs to be altered. Knowing what to change and when is important in order to maximize the effects of all your efforts.

Apart from these three questions, you also need to ask yourself if the keywords you are using are bringing in the much needed traffic that you are looking for, and if you are writing content that your visitors find useful and are likely to share. You also need to be open to the constantly changing world of search, and be ready to tweak your campaigns whenever such changes require that you do so.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.