When you are planning on launching an online campaign strategy, you need to follow a few steps to ensure that you are easily able to manage it properly. You can easily define what needs to be done and how to get things running. These steps will help you not only get things started but also monitor and tweak it along the way.
Having these steps and following them will enable you to develop and oversee your campaign strategy effectively. With your campaign broken down into steps, you can adjust and improve your campaign according to what the results are. But before you can get to the results, you first need to initiate the steps that lead to it.
- Establishing campaign objectives – what are the objectives of your online campaign strategy? What do you want to achieve with it? Before you can lay down your plan, you first need to know what end result you are working towards. Usually, when it comes to a campaign strategy, marketing is your goal, and the goal of marketing is to increase brand familiarity, enhance brand image, and retain present customers. Another goal of marketing is to increase revenues. While you can cite all of these as your objectives, you need to be realistic when setting expectations. The numbers you are aiming for need to be within your campaign limits, and these are usually dependent on what you are willing to spend on such a campaign.
- Project your budget – calculating the budget for a campaign is not as easy or as straightforward as setting a budget for ordinary expenditures. You need to create a budget for your online campaigns and marketing needs that won’t eat up too much of your projected profits while at the same time being enough to make a difference. In short, your campaign budget must be big enough to be helpful but reasonable enough to not make a huge dent in company profits. Most of those who put together these marketing strategies online allocate around 10% of projected sales to marketing. Some choose to set a budget according to the perceived worth of such a campaign.
- Launching your campaign – this involves the putting together of the elements of such a campaign, and may involve hiring specialists to get things done. In choosing who will work on such marketing strategies, you can go in-house or choose an agency to work on these. The latter is usually the choice of many since it provides them with a dedicated team without reducing the number of people working for you. It also gives you a team of experts who know exactly what to do and how to achieve the goals you have set.
- Assessment and Adjustments – after the campaign is launched, you can then assess whether your goals will be met in the timeframe that you set. For instance, if you are aiming for 200 followers on social media and you have only 50 by the middle of your timeframe, you might need to adjust your campaign to meet your set goals. This step takes place after the campaign has been running for a bit of time, and can be done periodically to help you initiate changes and tweaks when necessary.