Strategy, HubSpot expertise, and growth frameworks from the team that builds revenue machines.
Your CRM can know that a lead became qualified while your ad account still sees only the original form submission. Connecting those events is useful only if you can explain which outcome was sent, who...
Google Ads for gyms in Wilmington, NC should be judged by qualified inquiries and acquired members, not clicks alone. This playbook explains...
Kristopher Crockett · 12 min
Plan med spa PPC around the enquiries you can actually evaluate. Review campaign structure, targeting boundaries, budgets, landing pages and...
Kristopher Crockett · 10 min
So you finally decided to go ahead and use pay-per-click advertising for your company. Now, your next dilemma would be to find the right per...
Kristopher Crockett · 2 min
The key to PPC advertising is the ad copy. It must be compelling. Focus on it when investing in PPC and optimizing your search campaigns. Wr...
Kristopher Crockett · 15 min
Some people believe that PPC, or pay-per-click, can only help a site that is directly selling to clients. This misconception may be because ...
Kristopher Crockett · 2 min
Pay-per-click, or PPC, is a tool that many use to increase traffic to their sites, and in effect, increase revenues for their business. Usin...
Kristopher Crockett · 2 min
Pay-per-click is not something you deal with lightly, primarily because it costs you money with every click. If your PPC efforts do not conv...
Kristopher Crockett · 2 min
Whether you like to admit it or not, pay-per-click marketing is still a very strong marketing tool for many websites. The revenues that thes...
Kristopher Crockett · 2 min
Review landing-page speed, ad relevance, mobile usability, location targeting, and measurement before increasing PPC spend in Wilmington, NC...
Kristopher Crockett · 6 min
Many sites want nothing more than to be seen across the vastness of the Internet. However, with so many other websites competing against one...
Kristopher Crockett · 2 min
