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Kristopher CrockettDecember 20152 min read

Defining Good Mobile App Design

Before you start creating a mobile app for your company, you need to understand what to do to ensure that your app is considered a great one. This means that you need to make sure that you have a great design for this. A good mobile app design is one of the crucial elements of a great app.

What is good mobile app design? People who are looking to develop their own mobile apps for their own website get this advice all the time, yet knowing what is considered a good design is sometimes a hit and miss endeavor. How do you know whether or not your design is considered a good one by those who use mobile apps? Here are some points that you might want to consider:

Consistency in spacing should be followed – Imagine looking at a page with uneven margins. Doesn’t such a page feel off? Consistent widths, heights, margins, and the like should be followed when designing a mobile app. This is because it makes the app easier to use and everything else easier on the eye.

Color conventions are important – How would you react if the YES button on an app was red and the NO button was green? Colors on the buttons of your app should be well thought out, and should not veer from the norm since this may work against you and what you want your app to achieve. While you may want your mobile app to be distinctive, having it carry buttons that end up confusing people will only cause more harm than good.

Color hierarchy helps define buttons – Hierarchy in colors shows people which button is deemed more important on an app, so having a color hierarchy can help people using your app know which choice is best for them. This is also a great way to make people choose to continue with a purchase, with the most brightly colored button encouraging them to go ahead with their choice and the faded buttons discouraging them from doing so.

Button consistency is also a must – If your Proceed button is colored blue at the start of your app, don’t change this color on the next page. Keep your most commonly used buttons the same color all throughout to prevent confusion. If you choose to use green for your Go at the start of your app, then this should remain the same on each page. The same goes for the shape of your buttons. If your buttons are rectangular shaped at the beginning of your app, you should retain such a shape on all your app pages.

Have a feedback for each action – If a particular action on your app takes a bit of time to load, it is a great idea to have a feedback for this, like a loading screen or a screen that tells a user to wait. Not having a reaction or feedback to actions being undertaken on an app may make a user think that the app is not working, when in fact, it is merely loading what the user needs.

These are just a few points to consider when putting together your mobile app’s design. You should always think of what your users need, what they may expect, and what is easiest for them.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.