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Kristopher CrockettOctober 20153 min read

Website Design: What to Do and What Not to Do

The Importance of Website Design

In today's digital landscape, an engaging and user-friendly website is essential for capturing and maintaining your visitor's attention. With an average attention span of approximately 2.5 minutes, you need to convince your visitors that they have come to the right site. To do so, you must create a website that is visually appealing, easy to navigate and offers valuable information. In this article, we will discuss the do's and don'ts of captivating website design and outline the best practices to create a user-friendly experience.

Do's and Don'ts of Captivating Website Design

Keep It Simple

One of the essential principles of website design is to keep it simple. Not all visitors are tech-savvy, so avoid overly complicated websites that can scare people away. Instead, focus on creating a sharp and straightforward design that demonstrates your expertise while being accessible to the average user.

Focus on Serving, Not Impressing

It's crucial to prioritize serving your target market instead of trying to impress them with flashy design elements. By offering what your audience needs in an easily digestible format, you can create a more meaningful and lasting impression without relying on bells and whistles.

Choose the Right Colors for Your Brand and Audience

Color psychology plays a significant role in branding and marketing. Select your website's colors carefully, considering their impact on your target audience and their potential to evoke emotions. Opt for colors that catch the eye without being too bright or overwhelming.

Avoid Overwhelming Color Schemes

Unless your business is specifically related to rainbows and unicorns, try to limit the number of colors on your web pages. Using too many colors can be distracting, visually unappealing, and even headache-inducing for some visitors.

Write for Your Audience, Not Algorithms

Good content is crucial to your website's success. Although writing for search engines can help improve your search engine results pages (SERPs) ranking, it won't guarantee that visitors will stay. Prioritize creating content that appeals to your target audience and provides value, rather than focusing solely on search engine optimization.

Web Design Best Practices for a User-Friendly Experience

Ensure Mobile Responsiveness and Accessibility

With the increasing number of mobile devices, it's essential to design your website with mobile responsiveness and accessibility in mind. This will ensure that your website is easily navigable and accessible to all users, including those with visual impairments or using assistive technologies.

Implement Clear Calls to Action

Guide your visitors through your website by using clear calls to action (CTAs). Well-placed CTAs can help direct users to the most relevant information and increase the likelihood of converting them into paying customers.

Optimize Loading Speed and Security

Slow loading speeds can deter visitors and negatively impact your search engine ranking. Optimize your website's loading speed and invest in a secure web host with anti-malware software to protect both your site and your visitors.

Utilize Visual Hierarchy and White Space

A well-designed visual hierarchy can guide your visitors through your content, making it easier to digest. Make use of white space to create a clean and organized look, allowing for better readability and a more pleasant user experience.

Seek User Feedback for Continuous Improvement

Actively seek user feedback to identify areas for improvement and make necessary changes to your website design. Continuous improvement will ensure that your website remains relevant and engaging, helping you retain and attract new visitors.


The Impact of Website Design on Your Online Success

Creating an engaging and user-friendly website is essential for capturing and maintaining your visitors' attention. By following the best practices outlined in this article, you can design a website that effectively serves your target audience, ensuring a positive user experience and ultimately leading to increased traffic


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.