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Kristopher CrockettApril 20162 min read

What to Do Before Launching a Social Media Campaign Strategy

One of the things most companies online do is to use social media to reel in people and to influence them to visit their site. This is only the tip of the iceberg however, since getting people to click through is only the first goal. The ultimate goal of  social media marketing, and a campaign strategy by extension, is to get people to buy and to encourage others to do the same.

Before you get all excited about what a social media campaign can do, you need to first know what to do. In order for such a campaign to succeed, you need to be aware of the dos and don’ts of this marketing platform. You also need to have a plan that you can follow, and can also allow you to track your performance to determine whether or not what you are doing is succeeding.

A social media campaign is, after all, just a single part of a social media marketing plan. In other words, if your SMM plan is a book, this is just a chapter or a page in it. All of the chapters and pages of your SMM plan should work towards a great ending, which are revenues for your company, brand recognition, and brand loyalty.

So what do you do first? You need to decide what the end-goal of a particular campaign is. Not all campaigns have the same goals, with some aiming to disseminate information, others aiming to get people to like and promote a brand, and a few more to get people to purchase. So, in order for a specific campaign to be successful, you first need to set what will qualify as a success for such a campaign.

If you are aiming to set a specific amount in sales with one campaign, then you should think about what will get people to click through and buy. If your target is to increase likes and followers, then you also need to figure out what can make this happen. Different kinds of social media campaigns need different kinds of baits and hooks to get your audience to bite, so you have to figure these out first before you start the ball rolling.

Once you have determined your aim, you will then need to set a timeline. You cannot really tell if your campaign is successful unless if you have a timeframe for it to be checked for success. Set a start date and an end date so that you can see whether or not it is worth continuing or if you should plan another one in its place.

Of course, when planning these strategies, apart from setting goals, you also need to know who your target market is. If you do not know who to target with your campaigns, missing your aim is very likely since you are not really setting your sights at a specific demographic. Knowing who your target market is will help you custom fit your campaigns to make these appealing to who you are aiming for.

Once you have all of these figured out, you can then proceed with choosing what kind of campaign to launch, what mediums to use, and how to go about bringing in those clicks. Understanding what you need and what you are aiming for will help you utilize your resources properly, in order to get that successful campaign up and running.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.