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Kristopher CrockettNovember 20152 min read

Social Media Marketing 101 - Why SMM is a Must for Your Site

One of the elements of a well-planned SEO strategy is social media marketing, and this particular part of such a strategy is enacted for many good reasons. For starters, it helps your company reach out to your customers via portals that are easy to find and to respond to. The use of social media for SEO purposes also makes it easier not only for the company to inform people of the latest additions to the company’s website, but it also makes it easier for the company’s loyal followers to share these things with the people they know.

Social Media Marketing is not as easy as you might think, but it is not that difficult either. Creating the accounts for the many social networking portals that you will use is the easy part. The tough part is in how to properly utilize these for your company’s needs. It is more than just posting on Facebook or on Twitter to get your target audience to see you. It is actually a well-structured strategy that needs to follow not only a schedule but also to carry well-crafted messages across to people you want to attract to your site, as well as to those who are already loyal to your brand.

The reason why most websites nowadays have a presence in the top social media sites is primarily because it is where a huge number of people converge at any given time. You get to not only reach these people but to also communicate and interact with them with the use of your company’s social media accounts. They can see what you have to offer, what you can do for them, and what your company is all about by simply checking out your profile and looking at what is posted there.

Those who do not use social media for their websites lose out on the many possibilities that such a portal presents. With social media, you can answer questions that customers or prospective clients ask about your products and services, and this can mean the difference between them choosing you over your competitors. You can also show people what updates your company may have, what new products you are about to launch, what contests you are running for them, and many more. In short, social media marketing gets you as close as possible to your target market, and all with the help of the internet.

Apart from being able to reach out to your clientele with these accounts, you also have a platform that allows you to build brand recognition and to entice people to share your posts with others. This will help you build your audience better than traditional advertising, and gets your message across quickly to as many people as possible. This is why care should be taken when posting on social media sites, since your posts can and may go viral pretty fast if these are of interest to those who see these.

Going viral is good, as long as it is for the benefit of your brand and your company. In fact, going viral is what most social media marketing endeavors are all about. The more people share your positive messages about your business, the more traffic it will bring to your site, and the more revenues this will bring in to your company. And that is why social media marketing and having a presence on these many portals is important.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.