Social media marketing to some people is merely the act of creating a presence on various social media platforms. They do this to increase their reach and to be able to connect with audiences that won’t find them through other means like search and referrals. While social media marketing may seem easy to some (how difficult can it be to create accounts on Facebook, Twitter, and Instagram, right?), for those who are aiming to succeed at creating the kind of traffic needed by websites to turn a respectable profit, being on these social media platforms is not enough.
And they are right in thinking that way. Being on these popular social media outlets is not enough, not when you want your campaign to succeed. No matter what your goal is for your forays into social media, you need to do more than just post, reply, and repeat. You need to be able to innovate when it comes to your social media marketing campaigns, and here some of the reasons why.
Things are constantly changing – if you take note of how often Facebook initiates changes, you will realize that you need to be able to adjust to these changes just as quickly and as effectively. Not only are these social media platforms constantly evolving, but also how the market thinks and what they want. You need to be able to think ahead of the pack and anticipate what these changes may be, and to innovate and change your strategies as these changes occur.
Competition is tough – you have to admit, you are not the only one offering what you have online. You have competitors and to get your lion’s share of the market, you need to know how to capture the attention as well as the loyalty of your target clientele. To do this, you need to know how to engage different kinds of people with different kinds of needs on all your social media accounts, and this will take a bit of imagination, some research, and a lot of thinking on your feet.
People often end up wanting more – this is human nature and you need to satisfy it to be able to gain the trust and revenues that come from your audience. When people want more, this does not mean that you flood them with hourly updates. What this means is that you give them what they want and need in various platforms that will satisfy their curiosity and need for more information. This also means that when they require answers to questions, that you give them what they need in as detailed an answer as you can give, without shooting yourself in the foot in the process.
Innovation comes in being able to face the challenges that your audience brings to the table day in and day out. You have to remember that not everyone who comes to your social media pages, and to your website for that matter, will take everything you hand to them without any questions asked. You need to be able to answer inquiries, give information, and offer solutions that you don’t currently have in your bag in a timely manner, and in a way that satisfies your audience, while painting your business in a positive light at the same time.