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Kristopher CrockettDecember 20152 min read

Tools to Make Email Marketing Easier

Those who are new to email marketing will often think that in order to send out emails to every single person on their mailing list, they have to send each one individually, or at the very most, in a mass email with BCCs to every single recipient. This can be very tiring and rather limiting since emails do have limits as to how many people can receive one particular message from a sender. If you have hundreds of addresses on your mailing list, this can prove to be a very daunting task.

In order to make your email marketing ventures easier, you can use a variety of tools that not only make the sending of such messages to numerous individuals quicker and easier, but also the creation of newsletters, questionnaires and the like, less of a hassle. Here are some of the tools that you can use to help make email marketing a breeze:

MailChimp – this is a great tool to use when you have different kinds of emails prepared for different markets on your list. This will allow you to send to some emails on your mailing list and this is done with the use of segments. A segment is basically a group of emails that are classified together with the use of filters. If you want to send an email to only one segment, you simply choose that segment, and send it through. MailChimp has a free subscription option, however this will limit the number of emails you send out per month. If you want an unlimited account, you need to pay for a premium subscription.

Constant Contact – this is another tool that is great for those who want to create newsletters that they can send out to their mailing lists but do not have the image editing and creative skills required for creating a newsletter from scratch with. With the help of a WYSIWYG editor, you can add in pictures, links, and many more into your emails, which are essentially what most newsletters do. You can also incorporate social media buttons into your emails, making sharing easier. Constant Contact does not have a free subscription account, which means you have to pay a minimal fee for the service.

ZOHO – another tool that a number of marketers use when they need to send out emails and newsletters to their subscribers is Zoho. This tool allows users to easily put together a campaign in three easy steps – campaign details, content, and recipients. You start by naming your campaign and then you add in your content with the use of a WYSIWYG editor. Just like Constant Contact, ZOHO allows you to add in images, links, and copy to create unique pages that you can email to your mailing list. You can also choose to save what you make into general templates that you can simply edit and reuse in the future. ZOHO has a free subscription option that is somewhat limited, with only 2000 subscribers being the limit, and 12,000 emails being the threshold for what you can send out. Premium plans give you more.

These are just 3 of the many tools that you can find online for email marketing, and every single tool will have its pros and cons. You will simply need to find which one is best for you and your particular requirements, and in order to do so, it might be a good idea to test-drive some of the ones that offer free subscriptions before opting for a paid one.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.