Insights

content

Using the Power of Social Media to Build Customer Loyalty

The sales funnel is the process through which marketers and sales professionals lead potential customers with the goal of convincing them to...

Kristopher Crockett · 3 min

pay-per-click

PPC Marketing Wilmington NC: Fix Slow Landing Pages

Review landing-page speed, ad relevance, mobile usability, location targeting, and measurement before increasing PPC spend in Wilmington, NC...

Kristopher Crockett · 6 min

content

The Basics of Proper Online Reputation Management

So, you’ve created refreshing and customized brand strategies for your business, and you’ve diligently engineered the direction of your adve...

Kristopher Crockett · 3 min

mobile responsive

Best Practices for Creating Mobile Landing Pages

The importance of optimizing online marketig tools like mobile landing pages cannot be overstated. With mobile beginning to dominate desktop...

Kristopher Crockett · 2 min

on-page optimization

Anchor Text for SEO: Google's Current Best Practices

You can make a link sound more optimized while making it less useful. We recommend starting with the reader: anchor text is the visible text...

Kristopher Crockett · 12 min

Link Building Techniques to Employ in 2015

Any respectable search engine optimization professional knows that while link building can help buttress a website’s standing in search resu...

Kristopher Crockett · 3 min

content

Content Marketing for the Different Stages of the Sales Funnel

Nowadays, with greater understanding of the importance of nurturing leads throughout all stages of the sales funnel, businesses are counting...

Kristopher Crockett · 4 min

content

Measuring Web Visitor Loyalty If Your Site Offers Pure Content

Are you one of those business owners who use web analytics tools but focus too much on simple metrics to draw information about your website...

Kristopher Crockett · 3 min

user experience

15 Biggest Web Design Mistakes That Are Hurting Your Website

Web design mistakes can significantly impact the user experience, search engine ranking, and credibility of your website. In this wonderful ...

Kristopher Crockett · 3 min

user experience

Why Your Business Needs a Mobile App Now

Go back to a time circa early 2000s, and you’d realize how insanely different the landscape of doing business was back then when it comes to...

Kristopher Crockett · 1 min

content

How to Optimize Your Website for Local Search

Imagine that you’re into the production of agricultural products that are organic and locally produced. You decide to have a website, but af...

Kristopher Crockett · 2 min

content

Making Your Content and SEO Strategies Work Together in Synergy

Thanks to the ever-changing algorithms of search engines like Google, search engine optimization (SEO) has also evolved enormously over the ...

Kristopher Crockett · 2 min

social media

Social Media Sites Your Business Should be Using

Some entrepreneurs might be tempted to think that social media marketing is just a passing fad that will soon be forgotten. The statistics, ...

Kristopher Crockett · 3 min

content management system

Which Website Content Management System Is Right for You?

Many business owners would like to build their company’s corporate website, but they’re not exactly sure where to begin or they are worried ...

Kristopher Crockett · 2 min

content

Can Your Website Still Rank High Even If You Don’t Actively Do SEO?

Many search engine optimizers will tell you that only by actively doing proper search engine optimization (SEO) can one hope for one’s site ...

Kristopher Crockett · 2 min

content development

5 Characteristics Websites Should Have to Provide a Positive User Experience

With the sheer number of brands, products, and services competing for consumer attention online nowadays, marketers and entrepreneurs can’t ...

Kristopher Crockett · 2 min

content

Helpful Tips for Successfully Managing a Company Blog

Creating a blog is one of the best ways to communicate your brand’s identity online and to make it stand out from the competition. With more...

Kristopher Crockett · 2 min

search engine

Little Known SEO Ranking Factors You Shouldn’t Ignore

Search engines rely on a complicated set of ranking factors and algorithms that isn’t always clearly visible to the users. And while we can’...

Kristopher Crockett · 2 min

content

Developing Content that Gets Shared by Your Readers

Creating good content means nothing if it can’t be shared with your intended audience. In this sense, social media channels have become the ...

Kristopher Crockett · 2 min