Blog: PR

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Interview: Sunset Slush Classic Italian Ice

Take a look at this fascinating interview with John Daly as he talks to Stephen Saia of Sunset Slush Classic Italian Ice.  

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Interview: DN Cooper Studio

Take a look at this fascinating interview with Kristopher M. Crockett of Selworthy as he talks to costal Carolina artists Dave and Noriko Cooper of DN Cooper studio about their..

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Interview: My MD Connect

Take a look at our recent interview with Jeremy Smith of My MD Connect about their virtual healthcare platform for employees and how it is a great fit for companies of all sizes.  

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How To Guide: Quick and easy COVID-19 Restaurant Menu Solution

Are you a restaurant owner or employee who is unsure how to handle menu distribution as you open back up to the public? Watch this quick how-to as Selworthy CEO Kristopher M...

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Interview: Alan Winters of Vigoroom

Take a look at this fascinating interview with John Daly and Kristopher M. Crockett of Selworthy as we talk to Alan Winters of Vigoroom about their corporate wellness program and..

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Interview: Oliver Moorhouse of Brainlit

Take a look at this fascinating interview with John Daly and Kristopher M. Crockett of Selworthy as we talk to Oliver Moorhouse of Brainlit about their BioCentric Lighting systems..

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Selworthy Now Offers Financing for Web Development Services

Shallotte, NC: Today, Selworthy, a web development, digital marketing & strategy solutions firm, announced it is now offering financing for its clients for services such as web..

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Selworthy Becomes a Hubspot Silver Certified Agency Partner

Shallotte, NC: Today, Selworthy, a 360 digital marketing & strategy solutions firm, announced it has become a Hubspot Silver Certified Agency partner. Hubspot is one of the..

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Everyone wants to EAT, but only a few are willing to HUNT

Selworthy recently partook in Hubspot's Agency Pipeline Generation Bootcamp run by Dan Tyre (Sales Director @ Hubspot).  As a Hubspot Partner, we believe it is important to gain..

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Inbound Marketing and our partnership with Hubspot

Selworthy has recently partnered with Hubspot as its inbound marketing platform partner, and it’s a decision that we could not be more thrilled about. Hubspot offers us and our..

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The importance of having a well built, organized and up to date website before running campaigns (SEO, PPC, social media).

It’s not unusual to hear people complain about how their digital marketing campaigns aren’t working. You will find individuals and businesses who haven’t earned a dime despite..

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The Many Risks Lurking in Your Outdated WordPress Website

The web is full of too-smart folks ready to reap the benefits of any safety vulnerability in your web site, having access to your data, your e mail, and making your web site..

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Why Your Web Site Needs To Be Responsive

In today’s World, individuals have access to extra data than ever before and it’s all due to the Web. However, persons are not simply looking out the net on a desktop - they're..

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What’s Making Your E-mail Advertising and marketing Ineffective?

E-mail advertising is likely one of the most confirmed, dependable digital advertising ways. Having been in existence since the earliest days of the web, there are few..

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SEO and Content Marketing: Getting Your Company Blog Noticed

These days, in order for your website to remain relevant and to rise in the ranks of organic search, you need to have a blog that is constantly updated. The new content will show..

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What to Do Before Launching a Social Media Campaign Strategy

One of the things most companies online do is to use social media to reel in people and to influence them to visit their site. This is only the tip of the iceberg however, since..

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Why User Experience Should Always Be On Top of Your Website Design's List

Different companies aim for different things when it comes to their website’s design. Some go for aesthetics over functionality, and others go the other way, with functionality..

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Do You Need a Mobile App or a Mobile Friendly Website?

If you are to look at mobile websites these days, a few of them encourage you to download their mobile app. Those who are not that familiar with the difference between these two..

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How Public Relations Can Affect Your SEO Efforts

Good public relations are as important to brick and mortar companies as these are to those found online. The reason why companies need to ensure that their public relations arm..

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How to Find the Best PPC Account Manager for Your Business

So you finally decided to go ahead and use pay-per-click advertising for your company. Now, your next dilemma would be to find the right person to handle such a task. While some..

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Do You Need a Full-Time Social Media Marketing Manager for Your Campaigns?

How difficult is it anyway to take care of social media accounts that your business has? You’ve handled your own personal Facebook page, Twitter account, and Instagram accounts..

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Information Architecture: Structuring Online Content for Great User Experience

If you are doing online work and content marketing, you should be aware that having a site structured to meet the needs and demands of users is crucial. You need to ensure that..

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Email Marketing: Tactics That Worked Then and Will Still Work in 2016

If you are thinking of doing email marketing, or have been doing so for the past few years now, you should know that a lot of the tactics being used then can actually still be..

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SEO or Social Media: Which Should You Focus Your Energies On?

Getting your company noticed online is no longer just an option but already a necessity in this day and age. This is why more and more companies are investing their time and money..

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4 Steps to Successfully Manage an Online Campaign Strategy

When you are planning on launching an online campaign strategy, you need to follow a few steps to ensure that you are easily able to manage it properly. You can easily define what..

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Keywords and LSI: How These Are Important to Your Site's SEO

If you are into SEO and are constantly trying to keep up with the ever changing scenery of search engine optimization, then you should be somewhat familiar with the terms..

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E-Commerce and SEO: A Tougher But Doable Challenge

Everyone who has ever had or handled an E-commerce site will know that these are altogether different beasts from the other websites that you see online. Aside from the fact that..

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Why Your SEO Strategies Are Not Working for Your Site

When you have a website up and running for at least a few months, you may have already received emails from numerous companies proposing that they do your SEO for you to help you..

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5 Tips for Writing PPC Ad Copy That Works

The main thing about PPC is the ad copy, and it is what you should focus on when you are investing in pay-per-click advertising. As short as these things may be, writing effective..

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Reasons Why Social Media Marketing Works

A lot of companies and websites have attested to using social media marketing to help their brand and their business reach more people. A lot of them have also claimed that SMM..

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Website Development and Why Your Company Needs to Go Online

Not everyone that has a company has jumped on the online portal bandwagon. In fact, quite a few have been adamant about remaining traditional when it comes to how they operate..

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Debunking Popular SEO Myths

Year after year, you will find that many people will give you some negative talk about SEO and what it can or cannot do for you. These myths have been shot down and revived..

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3 Questions to Ask When Putting Together a Campaign Strategy

Putting together an SEO campaign strategy for your company’s website is important since it lets you weigh out pros and cons before putting things into action. Not having a plan..

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How Mobile App Designs Have Evolved Through the Years

Mobile apps have not been around for that long, and yet they have undergone some form of evolution from the time they first emerged to this day. In just 7 years, from the time the..

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Using Internet Marketing Methods for Social Media Marketing

Social media marketing and internet marketing are two peas in the same pod, yet they are still two different peas, even if they are somewhat identical. Most people use one to..

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Email Marketing and the Mistakes People Make With It

Believe it or not, email marketing works, and the great thing about it is that it is relatively simple to do. You don’t need special skills to be able to put together an effective..

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The Many Different Ways Pay-Per-Click Ads Can Increase Revenue

Some people believe that PPC, or pay-per-click, can only help a site that is directly selling to clients. This misconception may be because of the fact that a lot of the ads that..

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Qualities of a Good Social Media Manager

So you need someone to handle your social media accounts and they have to be able to monitor the activity as well as reply to queries and comments on these too. You believe that..

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SEO Predictions for the Coming Year

At the start of every year, SEO experts everywhere weigh in on their ideas for what may be big in the next few months. These predictions often include on-page, off-page, mobile,..

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How an Online Marketing Campaign Strategy Can Make or Break a Website

When you have a website, or when your business ventures to create a presence online, you need to do more than just have a portal that people can access via the internet. You need..

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Dispelling Popular User Experience Myths

When defined, the term User Experience (or UX for short) means meeting the needs of the customer or user by way of features that are simple, easy to use, and enjoyable. While..

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Email Marketing Strategies That Can Work for Small Businesses

One of the more effective marketing strategies that you can use, whether you are a big or a small business, is email marketing. While some people tend to shy away from this..

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Mobile App Design Trends to Watch Out For

Every year, predictions come out for everything, from clothing to gadget designs to home improvement ideas. Every year, you will also notice that predictions as well as..

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Understanding Internet Marketing and What It Can Do for Your Company

Even when you are already having someone else handle your internet marketing campaigns for your business, it is still considered a good idea to have at least a grasp of what this..

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Pay-per-Click Trends to Look Out for in the Coming Year

Pay-per-click, or PPC, is a tool that many use to increase traffic to their sites, and in effect, increase revenues for their business. Using these ads to entice people to proceed..

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Why Innovation is the Key to a Successful Social Media Marketing Campaign

Social media marketing to some people is merely the act of creating a presence on various social media platforms. They do this to increase their reach and to be able to connect..

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User Experience Should Drive Your Website's Design Ideas

As a consumer, when you visit a website, what do you usually expect? What makes you continue using a website and what drives you away from these as well? There are many reasons..

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Why an Online Campaign Strategy is Necessary

Putting together an online campaign strategy is more than just something you do to help promote a product. It is something you do to help promote your business, and will benefit..

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Is Search Engine Optimization (SEO) Really Dead?

Year after year, you will hear stories circulating on the web about how SEO is finally dying, and that this is the year when the last nail on its coffin is about to be hammered..

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Defining Good Mobile App Design

Before you start creating a mobile app for your company, you need to understand what to do to ensure that your app is considered a great one. This means that you need to make sure..

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Creating Synergy Between Content Marketing and PR

Having amazing content on your site is something that you should always strive for. Creating amazing content that can be syndicated and shared all over the internet is essentially..

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How to Make Your Pay-Per-Click Marketing Efforts Pay Off

Pay-per-click is not something you deal with lightly, primarily because it costs you money with every click. If your PPC efforts do not convert, you are basically spending on..

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Tools to Make Email Marketing Easier

Those who are new to email marketing will often think that in order to send out emails to every single person on their mailing list, they have to send each one individually, or at..

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3 Social Media Marketing Errors Businesses Make

Social media marketing is a must for all websites, so it is not surprising to see numerous companies going on Facebook, Twitter and on other similar sites in order to reach the..

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How to Put Together an Effective Campaign Strategy for Your Business

When you hear these two words put together – campaign and strategy – the general perception is somewhat political in nature. In reality, a campaign strategy can be used on..

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Why Information Architecture is Essential to Good User Experience

If you have heard of the term “information architecture”, you might have wondered what it is for and what it meant. In a nutshell, this term generally means the structural design..

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The DO’s and DON’Ts of Mobile App Design

So you’ve finally decided to have a mobile app created for your business. You are on the right track since it has been seen that an increasing number of people will be doing..

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Understanding the Importance and Challenges of Online Public Relations

One often utilized yet somewhat misunderstood avenue for internet marketing is online PR. It is misunderstood because people often think that it is another form of advertising. It..

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Mistakes You Should Avoid When You Do Pay-Per-Click Marketing

Whether you like to admit it or not, pay-per-click marketing is still a very strong marketing tool for many websites. The revenues that these websites make from such ads are proof..

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How to Make Email Marketing Work for You

People say that email marketing is no longer effective as a tool to get people to come to your site, and that more-often-than-not, emails that are written for the purpose of..

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Social Media Marketing 101 - Why SMM is a Must for Your Site

One of the elements of a well-planned SEO strategy is social media marketing, and this particular part of such a strategy is enacted for many good reasons. For starters, it helps..

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SEO - How Soon Should Your Site Get Optimized?

These days, website owners know that a site that is not optimized for search is a site that is difficult to find. This is because search engine optimized sites are tweaked to make..

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What is Branding and How Does Logo Design Factor Into This?

You may have heard of the term “branding” and you may have also found yourself confused as to what role your logo plays in branding. Let us demystify this by starting with a..

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How to Manage Your Content Management System

Your content management system (CMS) is used to help you manage the content you have on your website. It is the tool that helps you update your site, as well as helps you sell..

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Content Strategy and Copywriting: How to Turn a Copywriter Into a Content Strategist

We have already outlined the difference between content strategy and copywriting, now let us find out how you can turn a copywriter into an effective content strategist. While..

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Increase Revenues by Tweaking Your Ecommerce Website's Design

An ecommerce website is built specifically for selling therefore it is but natural that you aim for higher revenues when you have one. While these sites are indeed made for..

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Tips to Make Sure You Have a Responsive Website Design

Responsive web design is becoming more and more important these days due to the fact that more and more people are browsing and searching for websites using their mobile devices...

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SEO and Mobile Website Development: How These Two Should Work Together

Going mobile is something most sites did when Google first announced that having a mobile friendly site is important if you want to rank well. The scramble for mobile website..

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Why Your Site's Video Production Should Be Handled by Professionals

Getting people interested in your website these days often means creating new and fresh content regularly. When the word “content” is mentioned, the general impression is always a..

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Website Design: What to Do and What Not to Do

How your website is put together will spell the difference between capturing your visitor’s attention and having them leave to go to another site. The average attention span of a..

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The Evolution of Your Logo - When Should This Happen?

If you have been using Google lately, you will notice that its logo has changed its look. From a font that was serif, you will now find that the company now uses one that is sans..

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Which is the Best CMS for You from Three of the Most Popular Options Around?

You have to admit, when it comes to creating a website, the CMS you choose will have a bearing on how difficult or easy it will be for you to tweak and update it. There are quite..

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Content Strategy, Copywriting, and Content Marketing: 3 Different Peas in the Same Pod

When people are presented with these three, they often think that these are generally the same. In a way, you can probably say that, but then again, no, not really. These three..

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What NOT to Do When Designing an E-Commerce Website

When you are thinking of putting up an E-commerce website, you will find that people have a chockful of ideas as to what you should do to make it work better. Instead of adding to..

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Understanding Responsive Website Design and What It Can Do For Your Business

Not that many people understand what responsive website design really is. In fact some people believe that this term means just how quickly a website can respond to the clicks and..

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Benefits of Having a Mobile Friendly Website

Going mobile is a decision that should be made at the very beginning of your site’s development. Whether you choose to have a different site for mobile, or you use a mobile..

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Video Production and Posting on Your Website: Reasons Why This is a Good Idea

If you’ve been scouring the web for ideas to use on your website, you might have noticed that more and more sites are now adding videos on their pages. You will see many kinds of..

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What is Good Website Design and Why is it Crucial to Your Site's Success?

When you go on a site, what makes you want to stay and what makes you want to move on? What makes you take a site seriously and what makes you think that it is not worth your..

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How Your Logo Design Can Impact Your Company and Your Brand

Designing a logo is not as easy as some people deem it to be. Although a few individuals think that a logo can be easily made, and technically it is, what it can do for your brand..

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Factors to Consider When Choosing a Content Management System for Your Site

When you are thinking of putting up a website for your company, or are thinking of upgrading your existing one, choosing a CMS is one of the things you will need to do. Choosing..

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Building a Content Marketing Strategy That Attracts Your Target Market

Creating content and a content marketing strategy for your website is not just about getting your company’s views, ideas, and insights out there. It is also about getting the..

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How to Make Sure Your E-Commerce Website Design is Easy to Navigate

If you have lots of products to sell, whether these are all manufactured by your company or being resold by your business, having an online presence is important. This is because..

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Why Companies Big and Small Choose to Use WordPress as Their Site CMS

You might not be aware of this, but many of the top sites you visit are actually on WordPress. Notable names in various industries (CNN, Forbes, etc.) are using WP as their CMS,..

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The Seemingly Endless Number of Ways You Can Use WordPress

WordPress has primarily been viewed as a tool for creating personal blogs, and yes, a huge percentage of people do use WP to create outlets for their thoughts and interests with...

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WordPress and E-Commerce: A Match Made in Heaven?

Whether you are deciding to create an online portal for your business, or are thinking of creating an online store for whatever it is you want to sell, one of the things you need..

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Why WordPress is the Best CMS for SEO

Not that many people know or understand the importance of site optimization when they first begin to put together their website. This is probably why the CMS (content management..

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Using the Power of Social Media to Build Customer Loyalty

The sales funnel is the process through which marketers and sales professionals lead potential customers with the goal of convincing them to convert or to make a purchase. Within..

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How a Slow Website Can Affect Your PPC Endeavors

For the longest time, search engine optimization (SEO) professionals have extoled the value of speedy websites. After all, site speed is one of the factors that affect how..

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The Basics of Proper Online Reputation Management

So, you’ve created refreshing and customized brand strategies for your business, and you’ve diligently engineered the direction of your advertising and marketing efforts. It looks..

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Best Practices for Creating Mobile Landing Pages

The importance of optimizing online marketig tools like mobile landing pages cannot be overstated. With mobile beginning to dominate desktop as the primary platform of choice..

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A Short Guide to Optimizing Anchor Texts

In the early days of search engine optimization, everything was considered fair game when it came to SEO techniques. Because Google’s ranking algorithms was intrinsically..

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Link Building Techniques to Employ in 2015

Any respectable search engine optimization professional knows that while link building can help buttress a website’s standing in search results, there are also risks involved in..

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Content Marketing for the Different Stages of the Sales Funnel

Nowadays, with greater understanding of the importance of nurturing leads throughout all stages of the sales funnel, businesses are counting more on marketing in areas where sales..

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Measuring Web Visitor Loyalty If Your Site Offers Pure Content

Are you one of those business owners who use web analytics tools but focus too much on simple metrics to draw information about your website’s visitors? In Google Analytics, these..

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Web Design Faux Pas: How Guilty Is Your Website?

One sure-fire way to make your brand more unpopular is to develop a website with an awful user interface and design. From bad navigation and inappropriate fonts to slow-loading..

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Why Your Business Needs a Mobile App Now

Go back to a time circa early 2000s, and you’d realize how insanely different the landscape of doing business was back then when it comes to digital and online technologies. Only..

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How to Optimize Your Website for Local Search

Imagine that you’re into the production of agricultural products that are organic and locally produced. You decide to have a website, but after months of being online, you notice..

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Making Your Content and SEO Strategies Work Together in Synergy

Thanks to the ever-changing algorithms of search engines like Google, search engine optimization (SEO) has also evolved enormously over the last few years. Many of the methods..

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Social Media Sites Your Business Should be Using

Some entrepreneurs might be tempted to think that social media marketing is just a passing fad that will soon be forgotten. The statistics, however, paint a very different..

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Which Website Content Management System Is Right for You?

Many business owners would like to build their company’s corporate website, but they’re not exactly sure where to begin or they are worried about having to go through the hassle..

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Can Your Website Still Rank High Even If You Don’t Actively Do SEO?

Many search engine optimizers will tell you that only by actively doing proper search engine optimization (SEO) can one hope for one’s site to rank highly in search engine results..

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5 Characteristics Websites Should Have to Provide a Positive User Experience

With the sheer number of brands, products, and services competing for consumer attention online nowadays, marketers and entrepreneurs can’t afford to undervalue the importance of..

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Helpful Tips for Successfully Managing a Company Blog

Creating a blog is one of the best ways to communicate your brand’s identity online and to make it stand out from the competition. With more and more people beginning to rely on..

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Little Known SEO Ranking Factors You Shouldn’t Ignore

Search engines rely on a complicated set of ranking factors and algorithms that isn’t always clearly visible to the users. And while we can’t always predict how these factors can..

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Developing Content that Gets Shared by Your Readers

Creating good content means nothing if it can’t be shared with your intended audience. In this sense, social media channels have become the modern bonfire in which people gather..

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How to Choose a Site Design that Makes Commercial Sense

Creating an online business requires a good website with a strong and focused design that can drive visitors towards it. However, choosing an actual design that makes commercial..

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Five Things You Should Know Before Having a Site Built

Building a website can be a challenging endeavor, especially if you’re making it from the ground up. There are a ton of things to consider – everything from the site’s layout to..

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PPC Ads: Are They Worth It?

Many sites want nothing more than to be seen across the vastness of the Internet. However, with so many other websites competing against one another, getting noticed in your..

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Why You Should Be Excited about HTML5

HTML has grown leaps and bounds in the way that it serves content across the Web. HTML5 is the latest iteration in the platform and adds a host of features that bring a lot..

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The Benefits of Having a Faster Site

One of the many ranking factors that Google has identified is the speed in which a site is able to load. Back in 2010, Matt Cutts, one of the lead software engineers in Google,..

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Basic Tips to Make Your Site More Visible in Search Engines

So you’ve finally built your website and created some killer content that you want to show off to everybody. However, despite all your efforts, you don’t seem to be getting the..

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Why You Should Make Your Site Mobile-Friendly from the Start

Last February, Google announced their plans to reward sites that gear themselves towards the growing mobile audience.  A new addition to their search-ranking algorithms included..

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The Importance of Pay-Per-Click Marketing (PPC)

In today's very competitive online world, any and every opportunity to successfully market your brand counts.  One of these opportunities is Pay-Per-Click Marketing, also known as..

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