online-reputation-management

The web is full of too-smart folks ready to reap the benefits of any safety vulnerability in your web site, having access to your data, your e mail, and ...

In today’s World, individuals have access to extra data than ever before and it’s all due to the Web. However, persons are not simply looking out the net ...

E-mail advertising is likely one of the most confirmed, dependable digital advertising ways. Having been in existence since the earliest days of the web, ...

These days, in order for your website to remain relevant and to rise in the ranks of organic search, you need to have a blog that is constantly updated. ...

One of the things most companies online do is to use social media to reel in people and to influence them to visit their site. This is only the tip of the ...

Different companies aim for different things when it comes to their website’s design. Some go for aesthetics over functionality, and others go the other ...

If you are to look at mobile websites these days, a few of them encourage you to download their mobile app. Those who are not that familiar with the ...

Good public relations are as important to brick and mortar companies as these are to those found online. The reason why companies need to ensure that ...

So you finally decided to go ahead and use pay-per-click advertising for your company. Now, your next dilemma would be to find the right person to handle ...

How difficult is it anyway to take care of social media accounts that your business has? You’ve handled your own personal Facebook page, Twitter account, ...

If you are doing online work and content marketing, you should be aware that having a site structured to meet the needs and demands of users is crucial. ...

If you are thinking of doing email marketing, or have been doing so for the past few years now, you should know that a lot of the tactics being used then ...

Getting your company noticed online is no longer just an option but already a necessity in this day and age. This is why more and more companies are ...

When you are planning on launching an online campaign strategy, you need to follow a few steps to ensure that you are easily able to manage it properly. ...

If you are into SEO and are constantly trying to keep up with the ever changing scenery of search engine optimization, then you should be somewhat ...

Everyone who has ever had or handled an E-commerce site will know that these are altogether different beasts from the other websites that you see online. ...

When you have a website up and running for at least a few months, you may have already received emails from numerous companies proposing that they do your ...

The main thing about PPC is the ad copy, and it is what you should focus on when you are investing in pay-per-click advertising. As short as these things ...

A lot of companies and websites have attested to using social media marketing to help their brand and their business reach more people. A lot of them have ...

Not everyone that has a company has jumped on the online portal bandwagon. In fact, quite a few have been adamant about remaining traditional when it ...

Year after year, you will find that many people will give you some negative talk about SEO and what it can or cannot do for you. These myths have been ...

Putting together an SEO campaign strategy for your company’s website is important since it lets you weigh out pros and cons before putting things into ...

Mobile apps have not been around for that long, and yet they have undergone some form of evolution from the time they first emerged to this day. In just 7 ...

Social media marketing and internet marketing are two peas in the same pod, yet they are still two different peas, even if they are somewhat identical. ...

Believe it or not, email marketing works, and the great thing about it is that it is relatively simple to do. You don’t need special skills to be able to ...

Some people believe that PPC, or pay-per-click, can only help a site that is directly selling to clients. This misconception may be because of the fact ...

So you need someone to handle your social media accounts and they have to be able to monitor the activity as well as reply to queries and comments on ...

At the start of every year, SEO experts everywhere weigh in on their ideas for what may be big in the next few months. These predictions often include ...

When you have a website, or when your business ventures to create a presence online, you need to do more than just have a portal that people can access ...

When defined, the term User Experience (or UX for short) means meeting the needs of the customer or user by way of features that are simple, easy to use, ...

One of the more effective marketing strategies that you can use, whether you are a big or a small business, is email marketing. While some people tend to ...

Every year, predictions come out for everything, from clothing to gadget designs to home improvement ideas. Every year, you will also notice that ...

Even when you are already having someone else handle your internet marketing campaigns for your business, it is still considered a good idea to have at ...

Pay-per-click, or PPC, is a tool that many use to increase traffic to their sites, and in effect, increase revenues for their business. Using these ads to ...

Social media marketing to some people is merely the act of creating a presence on various social media platforms. They do this to increase their reach and ...

As a consumer, when you visit a website, what do you usually expect? What makes you continue using a website and what drives you away from these as well? ...

Putting together an online campaign strategy is more than just something you do to help promote a product. It is something you do to help promote your ...

Year after year, you will hear stories circulating on the web about how SEO is finally dying, and that this is the year when the last nail on its coffin ...

Before you start creating a mobile app for your company, you need to understand what to do to ensure that your app is considered a great one. This means ...

Having amazing content on your site is something that you should always strive for. Creating amazing content that can be syndicated and shared all over ...

Pay-per-click is not something you deal with lightly, primarily because it costs you money with every click. If your PPC efforts do not convert, you are ...

Those who are new to email marketing will often think that in order to send out emails to every single person on their mailing list, they have to send ...

Social media marketing is a must for all websites, so it is not surprising to see numerous companies going on Facebook, Twitter and on other similar sites ...

When you hear these two words put together – campaign and strategy – the general perception is somewhat political in nature. In reality, a campaign ...

If you have heard of the term “information architecture”, you might have wondered what it is for and what it meant. In a nutshell, this term generally ...

So you’ve finally decided to have a mobile app created for your business. You are on the right track since it has been seen that an increasing number of ...

One often utilized yet somewhat misunderstood avenue for internet marketing is online PR. It is misunderstood because people often think that it is ...

Whether you like to admit it or not, pay-per-click marketing is still a very strong marketing tool for many websites. The revenues that these websites ...

People say that email marketing is no longer effective as a tool to get people to come to your site, and that more-often-than-not, emails that are written ...

One of the elements of a well-planned SEO strategy is social media marketing, and this particular part of such a strategy is enacted for many good ...

These days, website owners know that a site that is not optimized for search is a site that is difficult to find. This is because search engine optimized ...

You may have heard of the term “branding” and you may have also found yourself confused as to what role your logo plays in branding. Let us demystify this ...

Your content management system (CMS) is used to help you manage the content you have on your website. It is the tool that helps you update your site, as ...

We have already outlined the difference between content strategy and copywriting, now let us find out how you can turn a copywriter into an effective ...

An ecommerce website is built specifically for selling therefore it is but natural that you aim for higher revenues when you have one. While these sites ...

Responsive web design is becoming more and more important these days due to the fact that more and more people are browsing and searching for websites ...

Going mobile is something most sites did when Google first announced that having a mobile friendly site is important if you want to rank well. The ...

Getting people interested in your website these days often means creating new and fresh content regularly. When the word “content” is mentioned, the ...

How your website is put together will spell the difference between capturing your visitor’s attention and having them leave to go to another site. The ...

If you have been using Google lately, you will notice that its logo has changed its look. From a font that was serif, you will now find that the company ...

You have to admit, when it comes to creating a website, the CMS you choose will have a bearing on how difficult or easy it will be for you to tweak and ...

When people are presented with these three, they often think that these are generally the same. In a way, you can probably say that, but then again, no, ...

When you are thinking of putting up an E-commerce website, you will find that people have a chockful of ideas as to what you should do to make it work ...

Not that many people understand what responsive website design really is. In fact some people believe that this term means just how quickly a website can ...

Going mobile is a decision that should be made at the very beginning of your site’s development. Whether you choose to have a different site for mobile, ...

If you’ve been scouring the web for ideas to use on your website, you might have noticed that more and more sites are now adding videos on their pages. ...

When you go on a site, what makes you want to stay and what makes you want to move on? What makes you take a site seriously and what makes you think that ...

Designing a logo is not as easy as some people deem it to be. Although a few individuals think that a logo can be easily made, and technically it is, what ...

When you are thinking of putting up a website for your company, or are thinking of upgrading your existing one, choosing a CMS is one of the things you ...

Creating content and a content marketing strategy for your website is not just about getting your company’s views, ideas, and insights out there. It is ...

If you have lots of products to sell, whether these are all manufactured by your company or being resold by your business, having an online presence is ...

You might not be aware of this, but many of the top sites you visit are actually on WordPress. Notable names in various industries (CNN, Forbes, etc.) are ...

WordPress has primarily been viewed as a tool for creating personal blogs, and yes, a huge percentage of people do use WP to create outlets for their ...

Whether you are deciding to create an online portal for your business, or are thinking of creating an online store for whatever it is you want to sell, ...

Not that many people know or understand the importance of site optimization when they first begin to put together their website. This is probably why the ...

The sales funnel is the process through which marketers and sales professionals lead potential customers with the goal of convincing them to convert or to ...

For the longest time, search engine optimization (SEO) professionals have extoled the value of speedy websites. After all, site speed is one of the ...

So, you’ve created refreshing and customized brand strategies for your business, and you’ve diligently engineered the direction of your advertising and ...

The importance of optimizing online marketig tools like mobile landing pages cannot be overstated. With mobile beginning to dominate desktop as the ...

In the early days of search engine optimization, everything was considered fair game when it came to SEO techniques. Because Google’s ranking algorithms ...

Any respectable search engine optimization professional knows that while link building can help buttress a website’s standing in search results, there are ...

Nowadays, with greater understanding of the importance of nurturing leads throughout all stages of the sales funnel, businesses are counting more on ...

Are you one of those business owners who use web analytics tools but focus too much on simple metrics to draw information about your website’s visitors? ...

One sure-fire way to make your brand more unpopular is to develop a website with an awful user interface and design. From bad navigation and inappropriate ...

Go back to a time circa early 2000s, and you’d realize how insanely different the landscape of doing business was back then when it comes to digital and ...

Imagine that you’re into the production of agricultural products that are organic and locally produced. You decide to have a website, but after months of ...

Thanks to the ever-changing algorithms of search engines like Google, search engine optimization (SEO) has also evolved enormously over the last few ...

Some entrepreneurs might be tempted to think that social media marketing is just a passing fad that will soon be forgotten. The statistics, however, paint ...

Many business owners would like to build their company’s corporate website, but they’re not exactly sure where to begin or they are worried about having ...

Many search engine optimizers will tell you that only by actively doing proper search engine optimization (SEO) can one hope for one’s site to rank highly ...

With the sheer number of brands, products, and services competing for consumer attention online nowadays, marketers and entrepreneurs can’t afford to ...

Creating a blog is one of the best ways to communicate your brand’s identity online and to make it stand out from the competition. With more and more ...

Search engines rely on a complicated set of ranking factors and algorithms that isn’t always clearly visible to the users. And while we can’t always ...

Creating good content means nothing if it can’t be shared with your intended audience. In this sense, social media channels have become the modern bonfire ...

Creating an online business requires a good website with a strong and focused design that can drive visitors towards it. However, choosing an actual ...

Building a website can be a challenging endeavor, especially if you’re making it from the ground up. There are a ton of things to consider – everything ...

Many sites want nothing more than to be seen across the vastness of the Internet. However, with so many other websites competing against one another, ...

HTML has grown leaps and bounds in the way that it serves content across the Web. HTML5 is the latest iteration in the platform and adds a host of ...

One of the many ranking factors that Google has identified is the speed in which a site is able to load. Back in 2010, Matt Cutts, one of the lead ...

So you’ve finally built your website and created some killer content that you want to show off to everybody. However, despite all your efforts, you don’t ...

Last February, Google announced their plans to reward sites that gear themselves towards the growing mobile audience.  A new addition to their ...

In today's very competitive online world, any and every opportunity to successfully market your brand counts.  One of these opportunities is Pay-Per-Click ...