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Kristopher CrockettApril 20162 min read

Do You Need a Full-Time Social Media Marketing Manager for Your Campaigns?

How difficult is it anyway to take care of social media accounts that your business has? You’ve handled your own personal Facebook page, Twitter account, and Instagram accounts easily enough, right? Contrary to popular belief, doing social media marketing for your business and taking care of your personal social media accounts are actually two very different things.

When you have social media accounts for your business, you need to keep in mind that these are not in any way like your personal ones. You cannot simply post any picture you take on the fly, post statements and comments on a whim, and tweet about anything that pops into your head. When you have social media accounts for your company, these have to be handled with a lot of thought for the company’s image. Any carelessly posted ideas, images, and thoughts can be translated by everyone as the those of the company, and not just the person posting, so care has to be taken with social media management.

Why a Full-Time Social Media Manager is Required

Yes, social media is not that difficult to post on or to use, if you are just an individual using their personal account. If you are talking about a business account however, it is a different story. These portals need to not only project professionalism and what the company is all about, but also has to be approachable, up-to-date, and informative.

In order for your social media accounts to be properly handled, someone who knows how to take care of these has to be at its helm. You have to remember that these accounts are there not just to show and tell people about your company, and what you offer them. These are also there for people to use to easily get in touch with the company, and are essentially portals that allow for interaction. This is why a full-time social media manager is needed.

The person you put in charge of your social media management will not only be tasked with posting updates, images, and news about your business, but is also essentially your company’s spokesperson online. In other words, the person handling your social media accounts is also your social media PR person. They have to interact with your audience, answer questions, clear misconceptions, and provide feedback whenever necessary.

Why Choosing the Right SMM Candidate is Important

Since the person handling your social media accounts has to interact with your audience on behalf of your business, they are considered the voice of your business by those who follow your social media accounts. This is why choosing the right candidate is important for this post since they do have to not only uphold your company’s name on these platforms, but also to give people the right responses they require. For this, you need not only someone who in internet savvy and well-versed in terms of social media norms, but also someone who is intelligent and knowledgeable enough to properly reply to any question or query being asked of your company through these mediums.

You need to find someone who can devote their time to taking care of your social media presence and to be able to answer the queries and take care of comments being posted on your pages. They should also be able to monitor the accounts periodically during the day to put any negative chatter to rights, and to ease the minds of those who might have any doubts about what your business can do.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.