The importance of optimizing online marketig tools like mobile landing pages cannot be overstated. With mobile beginning to dominate desktop as the primary platform of choice among Americans when they go online, using effective mobile landing pages today can prove to be beneficial for businesses that want to improve their conversion numbers. Landing pages can be used with PPC ads, with special marketing campaigns, for app promotion, and many other endeavors.
To help you make the most of the power of mobile platforms, we share with you these great tips on how to create optimized mobile landing pages. While the final design or layout of your landing pages obviously depend on the kind of behavior or reaction that you want to engender among your target audience, these best practice ideas can make a big difference when it comes to creating a positive user experience for your visitors.
Make sure that your landing page can be read and viewed easily
Few things can be more frustrating to a web user than being lead to a web page that cannot be read or viewed properly. Your visitors might tilt their screens and find out the landing page is not landscape-compatible. Maybe the font it uses doesn’t stand out against the background. Or the page might not be optimized for viewing in mobile sites, so your visitors still have to zoom and pinch. If your landing page is not legible or can’t be viewed correctly, you can expect a lot of your visitors to bail out of your site immediately.
Keep your content concise
Be straight to the point with your copy. A mobile landing page is very limited in terms of content real estate, and a succinct copy tends to be more easily read by web users. If you are having trouble getting your main messages organized, why not put them in bullet point format? This way, you can effectively convey the strengths and the unique qualities of your business without relying on long paragraphs or complete sentences.
Localize your landing pages
Using your visitors’ IP address data can help you create more relevant and personalized landing pages for your customers. You’ll be able to include city-specific details, create content that uses local parlance, and so many more.
Limit your calls-to-action
You should have as few calls-to-action as possible. It’s actually best to have one strong call-to-action that will support your most important goal for your landing page. Whether it’s to get people to sign-up for your mailing list, to order a product or service, or to call your phone number, your main call to action should be immediately visible on your landing page. Your secondary calls-to-action should stand out as well, but they should be less prominent than the one intended to support your main conversion goal.
Be as call-friendly as possible
Google’s Mobile Movement Study has noted that a majority of mobile users (61%) make a phone call after doing a local business search. Take advantage of this consumer behavior by including a click-to-call feature in your landing page, which will make it easier for smartphone and tablet users to make that important call. If your call-to-action is “call us now,” for instance, you can include a clickable button on your landing page which will allow your leads to call you immediately. This way, they won’t have to turn off their browsers and fumble with their phones’ keypads to input your number manually.
Keep forms simple
When creating customer forms, don’t include too many fields. As much as possible, include only the essentials, like name, telephone number, email address, and city of residence. Anything beyond those four might not be so useful, and asking for too many personal details could even discourage your customers from signing up. Keep all forms simple.
Fulfill your leads’ need for speed
Finally, slow-loading pages are the bane of many websites, so take the necessary measures to ensure that your mobile landing pages load quickly. A few seconds’ delay in loading time can cost you a lot of customers.