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Kristopher CrockettJanuary 20163 min read

How an Online Marketing Campaign Strategy Can Make or Break a Website

When you have a website, or when your business ventures to create a presence online, you need to do more than just have a portal that people can access via the internet. You need to have a campaign strategy that works to your advantage. You should be aware that not all online campaign strategies can be effective for your site, and knowing which one will work for you is essential to your website’s as well as your business’ success.

How do you determine if a particular online marketing strategy can work for you? For starters, you need to analyze a number of things, and the first one you need to check is your own website. With the help of Google Analytics, you will need to check the statistics of your site. You need to check data pertaining to unique visitor count, return visitors, and where the traffic to your site generally comes from.

Other statistics you need to look into in order to create an effective online marketing campaign strategy for your business include your bounce rate, the average time a visitor spends on your site, and what your top pages are. Also part of the information you need to have on hand when putting together your marketing strategy is the keywords that people use to get to your site. When you have all of these, you can start planning how you will enact your marketing plans and strategy online.

Creating your Online Marketing Plans

When you put together your online marketing strategy and plans, you will need to take into consideration a few factors. These will help you put together an effective strategy that is ideal for your business. When you plan and execute your strategy with these considerations, you lower the chances of having your website fail. Here are some of the things you need to think about:

Set a purpose and goal – not setting your goals and expectations from the start will just have you running a marketing strategy that is aimless, and this will not help you to see whether or not what you are doing is effective. Not only will you miss seeing whether or not your strategies are working or are heading towards your goals, but you also miss on seeing the signs of it heading for failure. This will make it difficult for you to change gears should you need to do so in order to prevent any irreparable damage from occurring.

Aim your sights on what your target audience wants – with some careful research, as outlined above, you will then need to create a plan that is aimed at enticing your target audience. The use of analytics is crucial to this particular stage and can easily help you find the direction you need to nail this part.

Choose your marketing mediums – with so many methods available to you, you can be tempted to do everything all at once. In order to know which ones are viable for your plans, assess your budget first then choose the ones that you feel will fit your particular needs. Some of the options you have include onsite and external blogging, paid online ads, and social media marketing, to mention but a few.

After you have your plan put together, you will need to then implement, monitor, and tweak this as you move along. Always consult with your analytics in order to know which of your strategies are working for you and which are not. You will also need to go with your gut, and with what your audience wants and gives you feedback on. You may also need to assess what your competitors are doing right, and to see if some of their strategies will work for you as well.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.