Social media marketing and internet marketing are two peas in the same pod, yet they are still two different peas, even if they are somewhat identical. Most people use one to create content with, and the other to help direct people to this content. It has also been seen that one is used to sell and the other to promote.
While these two may seem to have different purposes, what you may not be aware of is that you can actually use some of the things you do on your site to improve interaction with your social media followers, and vice versa. Here are some ideas that may be worth utilizing:
Create a mailing list via your social media outlets with the use of redirects – you can actually use your Facebook, Twitter, and other social media accounts to create mailing lists with the help of links that lead to either an opt-in page on your site, or a Google form that they can fill up. This can be done by giving people incentive to do so, like discount coupons sent to their email if they opt-in, or free downloads that they can only access after they finish filling up the form. You can encourage people to click on the link provided with an invitation that is hard to resist on any of your social media pages.
Create content can encourage people to click through to your site – some social media platforms enable users to create pages of content that people may want to read. This can be used to your advantage. You can create valuable content on your social media page and if people want to find out more, they can click on a link that will take them to your site to read more about what you posted on social media. These informative posts need not be the same as the ones that are found on your site, but these do have to be connected in some way. For example, you can write about one aspect of your business, and redirect people to a list that talks more about this on your site.
Create coupons, promote contests, and announce limited time deals to your audience - discounts, contests, and limited time offers are enticing because these are perceived as added-value items. You can create these and offer them exclusively to those who like your social media pages, who click follow, or who share your posts on their own pages. Make sure that what you offer is interesting enough to make people want to do these things.
An example of this is when a telecom company asked people to like a specific post and to have it shared by those who clicked like. Since you can track who shared the post, you can narrow down who will receive these “prizes” to those who liked AND shared, not just liked without sharing. If you are offering only a few prizes to lucky social media followers, you can then pick out a name from your list and announce this on your social media pages as well.