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Kristopher CrockettOctober 20153 min read

Increase Revenues by Tweaking Your Ecommerce Website's Design

An ecommerce website is built specifically for selling therefore it is but natural that you aim for higher revenues when you have one. While these sites are indeed made for selling, sadly not all of sites that are created for such a purpose do bring in the revenues that the company is aiming for. This can mean a few things, and one of those things is that your site does not entice and encourage customers to buy.

One way you can help increase your website’s revenues is to assess and redesign your website. There can be some factors that turn people off from buying anything from you, and these can be anything from the wrong colors, to unreadable fonts, to unattractive product pictures. Some careful research and a simple website redesign might help turn things around when it comes to increasing sales for your ecommerce site. Here are a few things you might want to consider.

Easy-to-navigate and easy-to-use – these are two things that you need to ensure when you are putting up a website that is geared towards selling. Imagine that your online portal is a grocery store. If you were to shop in such a grocery store, what would you want from it in terms of navigation? Wouldn’t you want to find related items in one aisle? Wouldn’t you like to be able to find out what each aisle carries with a single look at the sign found at the beginning of the aisle?

Easy-to-navigate and easy-to-use ecommerce sites are like well laid-out grocery stores that have stocks systematically arranged and aisles properly marked. This is so that people can get what they need without a hitch and without the headache of needing to search for what you need around the whole store. Your website should be the same – people can find what they want and need without having to dig through too many layers of categories, or finding what they want in an altogether unrelated category.

Well written and concise product/service information – one of the pet peeves of online shoppers is the lack of information on an item or a service they are considering buying. It is like a product that is beautifully packed and presented, but with a lack of important information. The offerings you have on your site should have descriptions that are on-point but not too long, so that people get the information they need without having to wade through walls of text.

Uncomplicated buying process – while it is important that your buying process be secure, this does not mean however that it has to be complicated. It should be safe, yes, but it should also be a simple procedure that won’t drive people away from your site. Many ecommerce sites find that buyers drop off at the checkout process due to complicated checkout procedures. A simple but safe system is the way to go when you want your site’s revenues to increase.

Capture them with pictures – you can get your market’s attention and keep it by giving them detailed and attractive images of the products you are selling. Apart from concise information, accurate images of these products will also help encourage buyers to click on the BUY button. Using more than one picture is also advisable since most buyers often want to see the product at different angles. They may also want to see how these will look in different colors, environments, and backgrounds.

Make sure that your images are also high quality, professional looking ones and not grainy, generic images that every other website is using. If you can, get a professional photographer to take pictures of each product, or if you are a reseller, ask the manufacturer for high resolution images for use on your site.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.