Going mobile is a decision that should be made at the very beginning of your site’s development. Whether you choose to have a different site for mobile, or you use a mobile friendly design for your website, having a site that can be easily accessed and used on any mobile device is necessary these days.
Approximately 65% of adults in the US now own a smartphone, and around 40% own a tablet. This means that these individuals can check out your website on these devices at any time of the day, and if they find your site hard to navigate because it is not mobile friendly, then you may have a problem. You will need to address your site’s mobile issues in order to reap the benefits that come with being mobile friendly. Here are some of the advantages of having a site that can be easily accessed and used on a mobile device:
Increase in Traffic - This is the first advantage you have when you have a site that is mobile friendly – you get more traffic. People use the internet rather differently these days since people now have the capability to check out websites while they are doing something else, like eating in a restaurant, sitting on the toilet, and while waiting in lines. Mobile devices allow people to stay connected even when they are not at home, and if your site is not easy to access and read via mobile, you will lose quite a few site visitors.
Reduced Bounce Rate – Keep in mind that the attention span of people on the internet can be very fleeting, and having a site that cannot give them what they want on mobile will definitely make them look for another that can. Reduced bounce rates is something you get when your site is mobile-friendly, and this is evidenced by the more than 60% of users who move to another site if the first one they come across is not easy to use on mobile.
Better Engagement and Brand Reputation – People who can find you on mobile and can easily navigate through your site with the use of their tablet or smartphone have a better impression of your company and brand. This is because they won’t have to go elsewhere to find what they need since they can easily do so when they access your site via mobile. You also show your target market that you are available to them anytime, anywhere. This is also something that can help boost your brand’s reputation.
Improves Your Conversion Rate – A lot of people purchase online nowadays, and a huge percentage of those who do buy online do so via a mobile device. You might also be glad to know that most of the purchases made through a mobile device is an impulse buy. This means that if your site is not mobile friendly and responsive when used with mobile devices, you lose quite a bit of revenue from these impulse buyers.
This is just the tip of the iceberg in terms of benefits when you decide to have your website go mobile. You will find that not only do people gravitate to your site more when you are mobile-friendly, but they will also recommend your site to others, and they will check your site on desktop as well.