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Kristopher CrockettFebruary 20162 min read

Debunking Popular SEO Myths

Year after year, you will find that many people will give you some negative talk about SEO and what it can or cannot do for you. These myths have been shot down and revived numerous times, and here we are shooting them down again. This list consists of some of the most popular SEO drivel that a lot of people tend to spout and believe. Let us put these back to rest yet again.

  • You can automate SEO – this is something that people will tell you when they are trying to sell you some kind of software or system that allows you to post spammy comments, content and whatnot online for your website. Not only is this untrue, but it also puts your site in danger of being seen as unsavory in the eyes of search engines and visitors alike. You need smart and skilled individuals to handle all the many nuances of SEO, and no machine or program can do that for you.
  • It’s too difficult to do SEO because it changes too often and too fast – while it is true that SEO changes frequently, these changes do not really affect your site’s performance and ranking in a snap. You won’t even really notice when these updates and changes are rolled out by the popular search engines until you notice specific trends emerging. Those SEO specialists who use techniques that are beyond reproach usually do not have anything to worry about when it comes to these changes since they put out quality content and are not spammy. When you have an SEO specialist who has instincts that are on-point when it comes to shifts in how search engines display search results, you can rest assured that they can keep up with these.
  • SEO is going to cost me too much – what some people do not see when they are hiring someone to do their optimization for them is that they are not spending only on what is being done but rather on expertise as well. SEO is not just one thing, it is a multitude of things that a person or a team of people do to help your site rank well, and to get people to come and visit. If you were to compare cost and worth, you will notice that while you think it will cost you a bit of money to have your website optimized, not doing so will actually be detrimental to your bottom line since you won’t be bringing in the kind of revenues that you wish you would from your online portal. This is because, no matter how well designed your website it, your competitors are doing their SEO and are bringing in the traffic that you should be getting because they are ranking better than you.

These are just three of a long list of myths that are associated with SEO. Other myths you will hear about include those concerning PPC, website design changes, and social media. If you have an SEO that is skilled and has the kind of instinct that can keep your site ahead of the pack, you have nothing to worry about when it comes to these myths, changing trends, and other SEO concerns that people tend to panic and spread myths about.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.