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marketing automation can help
Kristopher CrockettOctober 20216 min read

How Marketing Automation Can Help You Make Money While You Sleep

We all want to make money while we sleep — who wouldn’t? The whole premise of ‘make money while you sleep’ may be cliche and an impossible dream you’ve seen promised all over the internet — the reality is that even though it may seem unattainable, it is possible.

Let’s address a quick myth head-on. You’re not getting paid to do nothing.

Generating revenue while you sleep simply means that you have a way for someone to get to know, like, trust, and buy from you without a human needing to interact with them.

This can be as simple as having something like a free eBook and a paid course. You share the free eBook on social media, someone sees and downloads it, and then over the course of the next few weeks, a computer sends a series of emails that eventually leads to them purchasing your paid course.

The secret to making money while you sleep or do other things is marketing automation — computers taking actions so humans don’t have to.

We’re going to show you how easy it is to get started so you’ll be well on your way to making money around the clock in no time!

What is Marketing Automation?

With marketing automation, a business can use automated messages to target customers across email, web, social media, and text. At Selworthy, we use automated marketing for our business by partnering with HubSpot.

HubSpot is considered the industry standard marketing automation platform. HubSpot makes it possible to get qualified leads in your inbox every day without having to invest a lot of time. Marketing automation is not meant to replace human interaction, but to supplement the marketing process.

Three Automated Emails That Work

The Welcome Email

The first impression of your business is critical. A friendly welcome message to your customer about your brand will get you off on the right foot. Using a welcome message should be done when someone becomes a new subscriber or customer. Welcome emails have delivered 320% more revenue than any other promotional email.

“It’s all about the list,” have you heard this saying? That’s partially true but it’s actually about your relationship with your email list. You should know who you are talking to when you create your welcome email and who your ideal subscriber/buyer is, what are you looking for? The goal is to turn subscribers into customers.

If you want subscribers to become customers, you’ll need to be sure they are able to buy and willing to buy. A welcome email will help you confirm your subscribers are both willing and able to buy

The Re-engagement Email

A re-engagement email is one directed toward businesses or people who have not engaged with emails for a period of time. By scheduling a period of inactivity, these emails can be triggered to go out to the customer. This is a good idea because only 38% of people will unsubscribe from emails they no longer have an interest in.

Your email’s subject line is important with re-engagement emails. This is where you will need to have emails that stand out. Don’t reuse old subject lines, as those never worked out in the past for these customers.

There are ways to re-engage with your email list. First, you need to define who on your list is inactive and then trim your list. Send out an email to see if any of the inactive people reply and then remove the ones that don’t. Next, move on to rebuild a relationship with your subscribers/customers.

Abandoned Cart Email

Sending emails to people who didn’t go the extra step and make a purchase needs to be done within the hour the cart was abandoned. Nearly half of people who abandoned their cart will open and read the email, 13% go on and click through, and out of those, 35% end up making a purchase.

The most effective method is to send cart recovery emails. Car abandonment emails are personal, re-engaging shoppers with the human touch. There is a high open and click-through rate compared with just promotional emails. Added to that, email marketing has a better ROI (return on investment) than SEO, content marketing, and social media marketing.

Email marketing is a key part of the marketing strategy for every e-commerce business. But most of the online retailers don’t have a proper email strategy for cart recovery. Segment the abandoned cart emails into different categories such as repeat abandoners, first-time abandoners, and existing customers that abandon.

You can create an effective email now with a unique subject line targeted to the person who abandoned the cart. If you are on the receiving end of the email, you like the sender, and trust them, you will open it. Make your emails and subject lines unique. Be sure to use a CTA (call to action) in your emails.

Three Pillars of Automated Lead Nurturing

#1. Nurturing

Nurturing leads is critical to a successful business. Nurturing directly impacts a customer’s decision about whether or not they want to convert to a paying customer. Nurturing can happen in a number of ways such as including targeted content, following up with them on time, personalization and multi-channel nurturing.

Multi-channel lead nurturing involves a combination of marketing automation, email marketing, social media, and paid retargeting. There are so many tactics involved you need to ensure your sales and marketing teams are well aligned and work together.

Nurturing is something you are probably already doing by sending leads content. This can be anything from case studies, infographics, and blog posts. Focusing on the lead’s buyer’s journey stage and targeting your content formats is vital.

#2. Segmentation

With segmentation, you can send the right message to the targeted group at the right time. Market segmentation is the practice of dividing your target into approachable groups. Breaking down the most promising leads and assessing how to proceed with them is what segmentation is all about.

Tracking responses in detail from leads as they interact with your content allows for segmentation. Leads are divided into contact lists by pain point or niche. The next round of emails would be adjusted manually without an automated workflow. However, with our automated process, emails can be fed to the right people on your contact lists, with the information specifically designed for them, and at the right time as well.

#3. Grading

The process of grading leads ensures that leads are being passed from marketing to sales and match a company’s ideal customer profile. Various criteria are used to set up a lead grading system, which includes the lead’s location, job title, industry, and company size.

Our marketing automation keeps contact lists updated so you can determine where your lead is in the sales cycle and what content is being sent to them. Contact lists can be divided and divided yet again, targeting the content with precision accuracy.

During the marketing automation process, grading leads based on their interactions allows you to move them through the sales funnel with ease. We are so accurate with the information that as your leads reach a designated place that suggests sales-readiness then, and only then, they are passed on to sales.

The Best Tools + The Right Agency

At Selworthy, we are here to make sure you spend less time worrying over how you will get leads and keep them. Our marketing solution will allow you to turn possible sales into active buyers who will return again and again because you treat them as a person, not as a number.

Our automated marketing solution is designed to send the right content to the right person, so they feel like they are always number one on your mind. Contact us today — and let the experts help you with your marketing automation.


Kristopher Crockett

Kristopher M. Crockett, President & CEO of Selworthy, brings over a decade of innovative, solution-centric marketing expertise to the table. His profound understanding of marketplace trends and dynamic leadership propels Selworthy's mission to deliver bespoke digital solutions, enhancing client ROI and bridging the digital divide.