Selworthy has recently partnered with Hubspot as its inbound marketing platform partner, and it’s a decision that we could not be more thrilled about. Hubspot offers us and our clients a solution that isn't just limited to one or two tools. Instead, it’s a comprehensive service that helps us get the most out of multiple tools at once. Its tools and methodologies help you get the most out of inbound marketing. It’s a widely popular term these days and is what most businesses are aiming to implement, and Hubspot is the best partner for that (they did coin the term Inbound Marketing!)
What is Inbound Marketing?
In the age of digital marketing, businesses have a number of marketing platforms and avenues that they can explore and make the most of. Some terms that you might be associated with are SEO and landing pages. A common fixture in most web content these days, both of them are utilized to attract customers and bring them towards your business. This is known as inbound marketing; techniques that attract the potential customers to your business.
Inbound marketing is a method to engage, attract, and finally delight your customers, and it does so via a number of techniques. Inbound marketing is not just limited to search engine optimization and creating landing pages for your website. The techniques utilized in inbound marketing can be grouped into content marketing, social media marketing, and internet/digital marketing.
Content marketing involves optimizing your websites content to make it appeal to the people who read it. Optimizing content is not just limited to making your website appeal to search engines, it also involves designing landing pages and your general content in a way that engages the readers and educates them.
Similarly, social media provides wonderful opportunities for businesses to explore. Video marketing and sponsored posts over social media platforms are quite popular these days, because of how effective they can be. Social media presents a great opportunity to make your content reach the right people in a very targeted approach.
Doing all this might seem like a lot of work. It might be essential for your business, but handling different platforms at once does not sound like the best idea. That’s where Hubspot comes in, offering our clients a platform partnered with our expertise to get you the best possible results.
How Hubspot Helps Your Business
Hubspot is a platform that brings you integrated inbound and digital marketing tools. It is the best tool to help you build an online presence for your business and have people all over the world get acquainted with it.
Interested in learning more about Inbound Marketing, Hubspot, and how we can put the two together to help your business excel? Use the button below to schedule a free Inbound Marketing Consultation: