The Challenge
Lattice needed a website that matched the sophistication of their product. Their existing site was built on WordPress with outdated templates that could not keep pace with their growth. As they moved upmarket and expanded their product suite, their digital presence needed to evolve.
What We Built
We designed and developed a completely new digital experience on HubSpot CMS — from information architecture and wireframing through visual design, development, and launch. The site features dynamic content modules, personalized CTAs based on visitor segment, and a resource center integrated with their marketing automation.
The Results
The result is a fast, flexible platform that the Lattice marketing team can update without developer support. Every page is built with modular components that can be rearranged and customized, giving the team full creative control over their web presence.
- 42% increase in organic traffic within 90 days
- 3.2x improvement in demo request conversion rate
- 68% reduction in page load time
- Marketing team self-sufficient on content updates
