We start the website development process by first getting an understanding about your company, your products/services, and your customers. We also find out about your objectives and your expectations from the website as well as any plans you have for the future. In addition, we will take time at this part of the project to investigate your competition and the websites they have as well as learning if there are any particular styles of website that you like or dislike.
The next stage of the process is to plan out the development by creating a scoping document and wireframes. The wireframes in particular sketch out the design and layout of the content on the website as well as, crucially, developing the user experience and user flow of the website. The emphasis is to create an environment that will help achieve your objectives by, for example, ensuring users can easily find information and then encouraging them to click a button requesting a quote.
At this stage, the wireframes and any other information about user experience is given to our talented designers to complete the creative design of the website. The aim of this part of the process is to design the website so it fits in with your overall brand as well as making it modern, professional, and unique. In practical terms, it means deciding on the fonts and colors to use as well as font sizes, backgrounds, textures, images, buttons, and more. Once the designers have all these elements in place they will create a mock-up for you to review.
Once you are happy with the design of the website, our development team takes over. This team comprises talented coders who add any frontend functionality that is required as well as coding the back-end of the system, configuring the CMS, and optimizing the website. The aim at this stage of the web design process is to ensure the features and functions of your new website work on all devices, that it displays correctly whatever size screen the user has, that it loads fast, and that it has all the tools you need in the back-end to manage the website and grow your business.
Once the coders finish,your website will pass over to our quality assurance team who will test it across a variety devices. They check each page, button, feature, and function to ensure it performs correctly. In addition, they check the security of the website and if the website is optimized for search engines.
Once the testing phase is completed, we will launch your new website. This is done in a controlled way according to the needs of your business. For example, we can arrange to launch the site at times of low traffic levels. Once the new website is live, we will carry out an immediate and exhaustive test. We then monitor the site closely over the first days of operation to check it performs as expected and to optimize it further.
At Selworthy, we have developed several strategies to ensure your website avoids common pitfalls. For many business websites, these pitfalls are the biggest barriers to success. Here three of the strategies we use to make your website deliver measurable results.
Over the years we have identified several website elements that help to establish trust with users. We have tested these elements extensively to optimize the benefits as much as possible. Your website will feature these trust building elements.
One of the greatest turnoffs for website users is where the reality of a website doesn't match their expectations. This can happen intentionally and accidentally. We take steps to ensure your website delivers on user expectations.
Very often, the success of a website comes down to attention to detail. Broken pages, functions not working properly on mobile devices, slow loading content, or lack of SEO focus can all result in lost leads or sales. We avoid all this and more through an uncompressing attention to detail.
Integrating with Social Media
Social media can help you reach new audiences, build closer relationships with your customers, and increase the visibility of your brand. Our website development team will integrate your social media channels with your website to make it easy for visitors to follow you. In addition, we can help you integrate your website marketing and social media strategies so they work towards the same overall goal of increasing conversions for your business.