Stripe — HubSpot Migration

Written by Kristopher Crockett | Jan 1, 1970 12:00:00 AM

The Challenge

Stripe's revenue operations had outgrown their Salesforce implementation. Years of bolt-on customizations created a fragile system that was expensive to maintain and difficult for reps to use. The leadership team decided to consolidate onto HubSpot.

What We Built

We executed a full CRM migration covering 5 years of historical data, 200+ active workflows, custom objects, integrations with billing and support systems, and retraining for a 150-person sales org. The migration was phased over 12 weeks with zero downtime and no data loss.

The Results

Stripe now runs on a single CRM platform that their team actually enjoys using. Rep adoption hit 95% within the first month — a number their Salesforce instance never achieved. Reporting that used to take a dedicated analyst now runs automatically.

  • Zero data loss across 2.4M records
  • 95% rep adoption in first 30 days
  • 60% reduction in CRM licensing costs
  • Automated reporting replaced 20+ hours of manual analyst work weekly