The Challenge
Notion's revenue operations team was drowning in manual processes. Deal updates required touching 4 different systems, lead routing took hours instead of minutes, and the team spent more time on data hygiene than strategy.
What We Built
We designed an AI-powered automation layer that connects HubSpot CRM with Slack, their internal tools, and Notion's own workspace. The system uses AI to enrich leads on ingest, auto-route based on scoring models, trigger personalized sequences, and keep all systems in sync without manual intervention.
The Results
The RevOps team reclaimed an estimated 30 hours per week of manual work. Lead response time dropped from hours to minutes, and data accuracy across systems went from roughly 70% to 98%.
- 80% reduction in manual data entry
- Lead response time: 4 hours to 8 minutes
- 98% cross-system data accuracy (up from 70%)
- 30+ hours per week reclaimed for strategic work