Identifying Your Audience
One of biggest issues that businesses face when marketing online is paying to reach a lot of people but seeing minimal conversions - leads or sales - from that effort or expense. This is often down to targeting the wrong audience so with every client we work with, we start with identifying that audience. This includes demographics - age, gender, education level, etc - but it also includes buyer motivation. In other words, what are the triggers that make a customer take a buying decision. We also look at how your target customers use the internet - what sort of content do they consume, what websites do they look at, what social media channels do they use, which of those social media channels are the most receptive on, etc. This will give you a good platform from which to build a digital marketing strategy.