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Everyone has different likes and dislikes when it comes to logos. As a result, we start our logo design process by getting an understanding of your brand and what you want to achieve. We also show you a range of different logo designs to get an understanding of the types of logo that appeal to you and why.
One of the tools we then use in our creative process is a word cloud. This includes all the words you use when explaining what you want your new logo to achieve and look like, as well as the words you used to describe other logos. This word cloud helps to determine the direction the design will take.
Next, we put pen to paper to sketch out several different elements and designs. At this stage, your new logo will start to take shape.
We then conduct an internal review of the sketches and concepts the designer comes up with. Each member of our team is highly experienced in creating logos and other aspects of brand identity. They provide additional perspectives on the designs and opinion on whether the designer is on the right track.
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This is the stage where we bring you back into the process. Normally, we will have about three designs in black and white to show you in addition to presenting the design concept. We will take your feedback on these designs to move onto the next stage.
Throughout the initial sketch and development phase, the designer working on your logo will already have begun thinking about color. This is the stage where the precise colors are determined and added to your preferred logo design.
After a final internal review, we will present you with the finalized logo. You will get the logo in multiple formats so it is ready for immediate implementation.
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