Nothing in business ever stays the same. This is especially true when it comes to advertising and ad campaigns. Statista did an analysis in 2020 on media advertising, and found..
There are a lot of ways to get more product reviews for your online store. First, you need to understand why people don't write them. Then, you can take steps to ensure that..
As a Hubspot agency owner and a marketing service provider, we understand the importance of having a strong marketing strategy. That's why we work with companies and clients who..
Customer interactions with your brand continue long after a purchase. The moment a prospect finds your website and long after you sell a product or service, it’s crucial that you..
Two major players in the world of hosted eCommerce software are BigCommerce and Shopify. Both offer simple to use shopping platforms for online businesses and provide..
One of the greatest challenges facing marketing teams today is measuring the effectiveness of marketing campaigns. Whether it’s your email sequencing, calls to action, lead..
We all want to make money while we sleep — who wouldn’t? The whole premise of ‘make money while you sleep’ may be cliche and an impossible dream you’ve seen promised all over the..
Are you looking for the next step towards growing the online presence of your business? Finding ways to build your digital brand and expanding client lists online can be a..
Do you get annoyed when customers put items in their Shopify cart but then decide not to buy the items? It is very frustrating to see that you are getting close to closing a sale..
Do you need to bolster profits or upscale your business but aren't sure how? We have the answer!
The chant that “email is dead” finds steam every so often in the marketing community. It’s been said that no one opens, reads, or clicks on emails anymore.
We’ve all heard the old adage, “Content is king.” But what exactly does that mean and why is it something you should consider?
When you're marketing your business online, your goal is to sell your product or service — eventually. You know it takes time to make people aware of you, convince them to trust..
Starting a podcast is hard work — a lot of time and effort goes into the production of each show. From writing content to interviewing guests and then editing each episode, you..
When you work in sales long enough, you’ll find that consumers don’t always trust you, the salesperson. Consumers do trust their friends, family, and they tend to read reviews...
If your website’s About Us page just talks about you and your business, then you’re doing it wrong, and it’s time to make some updates.
Shallotte, NC: Today, Selworthy, a 360 digital marketing and strategy solutions firm, announces it is now a HubSpot Gold Certified Agency partner. HubSpot Agency Partners qualify..
As salespeople or marketers, you spend your days hopping between a wide variety of tasks. On a typical afternoon, you might spend your time writing campaigns, sending emails,..
Successful sales teams can spend countless hours emailing, reaching out via social media, and making phone calls. If you’re in sales, you know how critical email marketing is to..
Are you a restaurant owner or employee who is unsure how to handle menu distribution as you open back up to the public? Watch this quick how-to as Selworthy CEO Kristopher M...
Shallotte, NC: Today, Selworthy, a web development, digital marketing & strategy solutions firm, announced it is now offering financing for its clients for services such as web..
Shallotte, NC: Today, Selworthy, a 360 digital marketing & strategy solutions firm, announced it has become a Hubspot Silver Certified Agency partner. Hubspot is one of the..
Selworthy recently partook in Hubspot's Agency Pipeline Generation Bootcamp run by Dan Tyre (Sales Director @ Hubspot). As a Hubspot Partner, we believe it is important to gain..
Selworthy has recently partnered with Hubspot as its inbound marketing platform partner, and it’s a decision that we could not be more thrilled about. Hubspot offers us and our..
It’s not unusual to hear people complain about how their digital marketing campaigns aren’t working. You will find individuals and businesses who haven’t earned a dime despite..
E-mail advertising is likely one of the most confirmed, dependable digital advertising ways. Having been in existence since the earliest days of the web, there are few..
These days, in order for your website to remain relevant and to rise in the ranks of organic search, you need to have a blog that is constantly updated. The new content will show..
One of the things most companies online do is to use social media to reel in people and to influence them to visit their site. This is only the tip of the iceberg however, since..
Different companies aim for different things when it comes to their website’s design. Some go for aesthetics over functionality, and others go the other way, with functionality..
If you are to look at mobile websites these days, a few of them encourage you to download their mobile app. Those who are not that familiar with the difference between these two..
Good public relations are as important to brick and mortar companies as these are to those found online. The reason why companies need to ensure that their public relations arm..
So you finally decided to go ahead and use pay-per-click advertising for your company. Now, your next dilemma would be to find the right person to handle such a task. While some..
How difficult is it anyway to take care of social media accounts that your business has? You’ve handled your own personal Facebook page, Twitter account, and Instagram accounts..
If you are doing online work and content marketing, you should be aware that having a site structured to meet the needs and demands of users is crucial. You need to ensure that..
If you are thinking of doing email marketing, or have been doing so for the past few years now, you should know that a lot of the tactics being used then can actually still be..
Getting your company noticed online is no longer just an option but already a necessity in this day and age. This is why more and more companies are investing their time and money..
When you are planning on launching an online campaign strategy, you need to follow a few steps to ensure that you are easily able to manage it properly. You can easily define what..
If you are into SEO and are constantly trying to keep up with the ever changing scenery of search engine optimization, then you should be somewhat familiar with the terms..
Everyone who has ever had or handled an E-commerce site will know that these are altogether different beasts from the other websites that you see online. Aside from the fact that..
When you have a website up and running for at least a few months, you may have already received emails from numerous companies proposing that they do your SEO for you to help you..
The main thing about PPC is the ad copy, and it is what you should focus on when you are investing in pay-per-click advertising. As short as these things may be, writing effective..
A lot of companies and websites have attested to using social media marketing to help their brand and their business reach more people. A lot of them have also claimed that SMM..
Not everyone that has a company has jumped on the online portal bandwagon. In fact, quite a few have been adamant about remaining traditional when it comes to how they operate..
Year after year, you will find that many people will give you some negative talk about SEO and what it can or cannot do for you. These myths have been shot down and revived..
Putting together an SEO campaign strategy for your company’s website is important since it lets you weigh out pros and cons before putting things into action. Not having a plan..
Mobile apps have not been around for that long, and yet they have undergone some form of evolution from the time they first emerged to this day. In just 7 years, from the time the..
Believe it or not, email marketing works, and the great thing about it is that it is relatively simple to do. You don’t need special skills to be able to put together an effective..
Some people believe that PPC, or pay-per-click, can only help a site that is directly selling to clients. This misconception may be because of the fact that a lot of the ads that..
So you need someone to handle your social media accounts and they have to be able to monitor the activity as well as reply to queries and comments on these too. You believe that..
At the start of every year, SEO experts everywhere weigh in on their ideas for what may be big in the next few months. These predictions often include on-page, off-page, mobile,..
When you have a website, or when your business ventures to create a presence online, you need to do more than just have a portal that people can access via the internet. You need..
One of the more effective marketing strategies that you can use, whether you are a big or a small business, is email marketing. While some people tend to shy away from this..
Even when you are already having someone else handle your internet marketing campaigns for your business, it is still considered a good idea to have at least a grasp of what this..
Social media marketing to some people is merely the act of creating a presence on various social media platforms. They do this to increase their reach and to be able to connect..
Putting together an online campaign strategy is more than just something you do to help promote a product. It is something you do to help promote your business, and will benefit..
Having amazing content on your site is something that you should always strive for. Creating amazing content that can be syndicated and shared all over the internet is essentially..
Pay-per-click is not something you deal with lightly, primarily because it costs you money with every click. If your PPC efforts do not convert, you are basically spending on..
Those who are new to email marketing will often think that in order to send out emails to every single person on their mailing list, they have to send each one individually, or at..
When you hear these two words put together – campaign and strategy – the general perception is somewhat political in nature. In reality, a campaign strategy can be used on..
If you have heard of the term “information architecture”, you might have wondered what it is for and what it meant. In a nutshell, this term generally means the structural design..
So you’ve finally decided to have a mobile app created for your business. You are on the right track since it has been seen that an increasing number of people will be doing..
One often utilized yet somewhat misunderstood avenue for internet marketing is online PR. It is misunderstood because people often think that it is another form of advertising. It..
Whether you like to admit it or not, pay-per-click marketing is still a very strong marketing tool for many websites. The revenues that these websites make from such ads are proof..
These days, website owners know that a site that is not optimized for search is a site that is difficult to find. This is because search engine optimized sites are tweaked to make..
We have already outlined the difference between content strategy and copywriting, now let us find out how you can turn a copywriter into an effective content strategist. While..
An ecommerce website is built specifically for selling therefore it is but natural that you aim for higher revenues when you have one. While these sites are indeed made for..
Responsive web design is becoming more and more important these days due to the fact that more and more people are browsing and searching for websites using their mobile devices...
Going mobile is something most sites did when Google first announced that having a mobile friendly site is important if you want to rank well. The scramble for mobile website..
Getting people interested in your website these days often means creating new and fresh content regularly. When the word “content” is mentioned, the general impression is always a..
How your website is put together will spell the difference between capturing your visitor’s attention and having them leave to go to another site. The average attention span of a..
If you have been using Google lately, you will notice that its logo has changed its look. From a font that was serif, you will now find that the company now uses one that is sans..
You have to admit, when it comes to creating a website, the CMS you choose will have a bearing on how difficult or easy it will be for you to tweak and update it. There are quite..
When people are presented with these three, they often think that these are generally the same. In a way, you can probably say that, but then again, no, not really. These three..
When you are thinking of putting up an E-commerce website, you will find that people have a chockful of ideas as to what you should do to make it work better. Instead of adding to..
Not that many people understand what responsive website design really is. In fact some people believe that this term means just how quickly a website can respond to the clicks and..
Going mobile is a decision that should be made at the very beginning of your site’s development. Whether you choose to have a different site for mobile, or you use a mobile..
If you’ve been scouring the web for ideas to use on your website, you might have noticed that more and more sites are now adding videos on their pages. You will see many kinds of..
When you go on a site, what makes you want to stay and what makes you want to move on? What makes you take a site seriously and what makes you think that it is not worth your..
Designing a logo is not as easy as some people deem it to be. Although a few individuals think that a logo can be easily made, and technically it is, what it can do for your brand..
When you are thinking of putting up a website for your company, or are thinking of upgrading your existing one, choosing a CMS is one of the things you will need to do. Choosing..
Creating content and a content marketing strategy for your website is not just about getting your company’s views, ideas, and insights out there. It is also about getting the..
If you have lots of products to sell, whether these are all manufactured by your company or being resold by your business, having an online presence is important. This is because..
You might not be aware of this, but many of the top sites you visit are actually on WordPress. Notable names in various industries (CNN, Forbes, etc.) are using WP as their CMS,..
WordPress has primarily been viewed as a tool for creating personal blogs, and yes, a huge percentage of people do use WP to create outlets for their thoughts and interests with...
Whether you are deciding to create an online portal for your business, or are thinking of creating an online store for whatever it is you want to sell, one of the things you need..
The sales funnel is the process through which marketers and sales professionals lead potential customers with the goal of convincing them to convert or to make a purchase. Within..
For the longest time, search engine optimization (SEO) professionals have extoled the value of speedy websites. After all, site speed is one of the factors that affect how..
So, you’ve created refreshing and customized brand strategies for your business, and you’ve diligently engineered the direction of your advertising and marketing efforts. It looks..
Nowadays, with greater understanding of the importance of nurturing leads throughout all stages of the sales funnel, businesses are counting more on marketing in areas where sales..
Are you one of those business owners who use web analytics tools but focus too much on simple metrics to draw information about your website’s visitors? In Google Analytics, these..
One sure-fire way to make your brand more unpopular is to develop a website with an awful user interface and design. From bad navigation and inappropriate fonts to slow-loading..
Imagine that you’re into the production of agricultural products that are organic and locally produced. You decide to have a website, but after months of being online, you notice..
Thanks to the ever-changing algorithms of search engines like Google, search engine optimization (SEO) has also evolved enormously over the last few years. Many of the methods..
Some entrepreneurs might be tempted to think that social media marketing is just a passing fad that will soon be forgotten. The statistics, however, paint a very different..
Many business owners would like to build their company’s corporate website, but they’re not exactly sure where to begin or they are worried about having to go through the hassle..
Many search engine optimizers will tell you that only by actively doing proper search engine optimization (SEO) can one hope for one’s site to rank highly in search engine results..
With the sheer number of brands, products, and services competing for consumer attention online nowadays, marketers and entrepreneurs can’t afford to undervalue the importance of..
Creating a blog is one of the best ways to communicate your brand’s identity online and to make it stand out from the competition. With more and more people beginning to rely on..
Search engines rely on a complicated set of ranking factors and algorithms that isn’t always clearly visible to the users. And while we can’t always predict how these factors can..
Creating good content means nothing if it can’t be shared with your intended audience. In this sense, social media channels have become the modern bonfire in which people gather..
Building a website can be a challenging endeavor, especially if you’re making it from the ground up. There are a ton of things to consider – everything from the site’s layout to..
So you’ve finally built your website and created some killer content that you want to show off to everybody. However, despite all your efforts, you don’t seem to be getting the..
Last February, Google announced their plans to reward sites that gear themselves towards the growing mobile audience. A new addition to their search-ranking algorithms included..